A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
TOP 10 CAMPAIGNS 2000 – 2009
1. 2006: Eepybird.com – Mentos + Diet Coke experiments
[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It ... Read more
Here’s a good blog post from Effective Marketer on Social Media including 3 simple steps.
“While many are in love with the whole concept of Social Media as being the next big thing in marketing, the holy grail that will lift sales and enhance your brand, I have seen some detractors that insist in calling out ... Read more
This is a photo they took for their family Christmas message that was sent out to friends via Christmas cards and a blog message.
Now look at this advert for a local grocery in Prague, Czech Republic.
It seems someone Googled something like ‘happy family’ , saw the Smiths and thought it made a great image.
Fortunately for the Smiths, they have a well-traveled assortment of friends, one of whom saw them in Prague and let them know. You can read the rest pf the story on the BBC site but the question here is one about permission. Increasingly, ‘copyright’ as a subject is being assaulted by the ‘democratisation’ of the web. Whilst many of us sit home and steal music, video and game entertainment at the expense of the large (and sometimes very small) corporates, suddenly we feel very unhappy when the shoe is on the other foot.*
Here’s a thought, instead of suing everyone, the corporations who are victims of piracy should download photos of the pirates and then use them for free in their advertising. 
*my legal disclaimer: I’m not implying the Smiths illegally download any content.
In the stampede to embrace all things social we have to understand that in the same way it enables people to expose more of their life to their friends, people are exposing more of their lives to strangers.
Meet the Smiths.
This is a photo they took for their family Christmas message that ... Read more
Our Co-Founder Benn Achilleas, recently commented about the Deloitte report and it was printed in newmediaage (nma), read it below.
What are your thoughts on Benn’s idea’s?
Social Media/”Consumer Generated Media”, although fairly new compared to other forms of online communication is the third most popular way to spend time online, in fact 1/5 of all time spent online, in the UK is spent on Social Networks. Added to this is the perception, among the more traditional among you is that Social ... Read more
We LOVE Singstar on the Playstation. Get the drinks in, friends around and sing along to the original music video. Now Singstar are not stupid (although they seem deaf to some of my emails requesting songpacks) and they know their audience. They know the chances are that if you like your karaoke then you will ... Read more
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of ... Read more
Not so long ago, I was still a grubby student studying Advertising and Marketing Comms at Bournemouth University. Innocent was a brand we’d all use to demonstrate our conceptual understanding time and time again. The only explanation for this I can think of is that, as a bunch of lively late-teens, we had a close ... Read more
http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more
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Posted By Benn
It’s official. We are in a recession. So in this time of crisis, where the latest news announcements can make a massive difference to the UK consumer, what are they searching for? News on Banking Crisis? Recession? Debt? Switching Suppliers?… or Holidays?
Yes, it appears that when the sh*t hits the fan we all decide to ... Read more