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Posted By Grace
As far as 2011 round-ups go, we’ve seen a fair few winners and losers in social media, as well as more ‘what’s hot for 2012’ lists than we have friends on Facebook (well, nearly). But what these end of year round-ups do present however is some interesting facts on where the social and creative technology ... Read more
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Posted By Grace
With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more
In the mid 2000s a new role emerged, Customer eXperience Officer (CXO), which reflected the newfound importance of user experience (UX) in company success. But with the impact of the recession UX has been shelved in preference of a strict cost reduction focus as companies attempted to weather the storm. Now as we slowly emerge ... Read more
I try really hard not to rant online – I believe that your online presence and profiles can be monitored and viewed at any time and potentially could just be seen by far too many people. It can even feel sometimes (especially if you work in new media and social) that you can no longer ... Read more
According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. ... Read more
It’s amazing to see how the launch of Facebook Places in the UK has taken the wind out of Foursquare’s sails within a matter of weeks. At this stage it seems as if the majority of British people who might possibly be interested in using the features offered by Foursquare are just waiting for Places ... Read more
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Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
Here follows a recap on last night’s seminar ‘Accelerating Buzz about Contagious Products’ at Grey London with Word of Mouth UK:
Emanuel Rosen, the author of the very much talked about book “The Anatomy of Buzz” and expert of word of mouth marketing, gave an eye-opening talk with examples from his books and life experience. He ... Read more
I love the thinking behind the new ‘You are here‘ campaign from the Museum of London. You may have seen the posters on the tube or one of the many displays around London. The idea is simple. The whole of London has been turned into an exhibition, with historic spots around town having photo installations ... Read more
User-generated content is key to social media and fashion. From blogs to Facebook photo contributions to product reviews, the user-generated content is at its apex. One of the most notable and consistent campaigns that are built around user-generated content and social media has been from the brand Charlotte Russe, The brand’s weekly trivia contest on ... Read more