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Google+ has been heralded as the intelligent social network, bridging the gap between Facebook and LinkedIn for brands to maximise their Return On Influence, whilst intuitively communicating with followers.
With over 40 million users already signed up, compared to Zuckenberg’s 800 million, in Google+ Improvements for Brand Pages: What are they? What do they mean for your business?, we explored ... Read more

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Just got an email re new Boots website. How impartial will the advice be? “I’ve got a cough – buy some new Beechams (which is currently 2-4-1)”??
More importantly for the brand is the lack of any social integration. Absolutely crazy. There is a tiny ‘Email a friend’ option. Which let’s face it, how many friends ... Read more