There’s no question that when it comes to Social CRM and accurately measuring the success of all your online activities some metrics are essential and some are entirely misleading. It can be hard sometimes trying to explain this to clients whose starting point is that they want to get 100,000 fans on Facebook or 50,000 ... Read more
OK so it’s what we expected – isn’t it? Maybe that’s the thing missing? Apple has delivered the iPad and it’s exactly what we thought it would be – a large iPhone. Maybe all the hype surrounding it meant it was always going to fail in some respects. Unlike the iPhone, which filled an already ... Read more
I’m sure most of you in UK are familiar with the “Let it shine” Honda advert currently being aired on TV. However Honda and Vimeo obviously thought they could go that one better.
Watch the video – Let it shine
If anything this is an amazing spectacle that makes you smile. Alongside this though, Honda have chosen ... Read more
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Posted By Benn
http://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more
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Posted By Benn
It’s official. We are in a recession. So in this time of crisis, where the latest news announcements can make a massive difference to the UK consumer, what are they searching for? News on Banking Crisis? Recession? Debt? Switching Suppliers?… or Holidays?
Yes, it appears that when the sh*t hits the fan we all decide to ... Read more