Last Monday WOM UK organized another debate, this time the topic was whether social media should be paid for or not. They panel consisted of; Molly Flatt, President of WOM UK and WOM Evangelist at 1000 Heads; Kate Box, Head of Social Media Sales at Microsoft Advertising; Steve Filler, Commercial Director for Unruly Media and ... Read more
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you ... Read more
This year’s IAB Engage Conference was yet again packed with impressive speakers. Digital Marketing professionals and advertisers came together on Wednesday to discuss issues from piracy to measuring engagement, from integration of TV and online advertising to the extreme possibilities of the future – we’ll be sending our robots to shop for us within ten ... Read more
The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece ... Read more
As members of the IAB, myself and Benn can be found at their annual full-day conference this Wednesday: IAB Engage 2007. This year, senior representatives from AOL, Joost TV, Technorati, Proctor & Gamble, Orange and Google will also be speaking, providing their insights into how Internet marketing can engage consumers and build brands. Come along ... Read more