Gartner Hype Cycles 2011: The importance of research for brands

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Posted By Grace

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Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.

Why pay attention?
Tracking a path ... Read more

iPad to be or not to be: that is the question

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Posted By Mark

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OK so it’s what we expected – isn’t it? Maybe that’s the thing missing? Apple has delivered the iPad and it’s exactly what we thought it would be  – a large iPhone. Maybe all the hype surrounding it meant it was always going to fail in some respects. Unlike the iPhone, which filled an already ... Read more