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	<title>Neoco &#124; Blog &#187; history</title>
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	<link>http://www.neoco.com/blog</link>
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		<title>Plans for Saturday? Britain In a Day needs you&#8230;</title>
		<link>http://www.neoco.com/blog/2011/11/plans-for-saturday-britain-in-a-day-needs-you/</link>
		<comments>http://www.neoco.com/blog/2011/11/plans-for-saturday-britain-in-a-day-needs-you/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:30:29 +0000</pubDate>
		<dc:creator>Grace</dc:creator>
				<category><![CDATA[Cool & Online]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[BBC2]]></category>
		<category><![CDATA[Britain In a Day]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[digital generation]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Life In a Day]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[time capsule]]></category>
		<category><![CDATA[user generated]]></category>

		<guid isPermaLink="false">http://www.neoco.com/blog/?p=4024</guid>
		<description><![CDATA[If you didn’t catch the documentary Life In a Day on BBC2 last week, it’s well worth tracking down before Saturday. Why? Well on the 12th of November BBC2 are launching Britain In a Day, their own version of the film.
Capturing the zeitgeist of our generation &#8211; all footage was filmed on the 24th of [...]]]></description>
			<content:encoded><![CDATA[<p>If you didn’t catch the documentary Life In a Day on BBC2 last week, it’s well worth tracking down before Saturday. Why? Well on the 12<sup>th</sup> of November BBC2 are launching <a title="BBC2: Britain In a Day" href="http://www.bbc.co.uk/programmes/p00lfxf2" target="_blank">Britain In a Day</a>, their own version of the film.</p>
<p>Capturing the zeitgeist of our generation &#8211; all footage was filmed on the 24<sup>th</sup> of July 2010 &#8211; <a title="Life In a Day trailer" href="http://www.youtube.com/user/lifeinaday" target="_blank">Life In a Day</a> is a digital time capsule for the kids of the future to unearth via the internet, showing just what it was like to be around in the 21<sup>st</sup> century.</p>
<p style="text-align: center;"><a href="http://www.neoco.com/blog/wp-content/uploads/2011/11/Britain-in-a-day.jpg"><img class="aligncenter size-full wp-image-4029" title="Britain in a day" src="http://www.neoco.com/blog/wp-content/uploads/2011/11/Britain-in-a-day.jpg" alt="" width="720" height="360" /></a></p>
<p>Encouraging you to pick up a camera, the BBC2 project aims to portray life a little closer to home, inviting the people of Britain to film their lives over 24 hours. Record your thoughts, daily life, events and aspirations and upload to the <a title="BBC2: Britain in a Day" href="http://www.bbc.co.uk/programmes/p00kqz5p" target="_blank">Britain In a Day</a> channel on YouTube. As a snapshot of time it shows as humans, just how weird, wonderful and ultimately different we are to each other.</p>
<p>Led by Ridley Scott as executive producer, the user-generated project comes as part of a digital curation drive by the BBC with a focus on archiving life as we know it. With a list of personalities including <a title="BBC2: Britain In a Day trailer" href="http://www.youtube.com/britaininaday#p/a/u/2/H6rTsX8yp3Q" target="_blank">Stephen Fry, Ewan McGregor and Noel Clarke involved</a>, the footage will be edited into a documentary premiered in cinemas and broadcast on BBC2 ahead of the London Olympics next year.</p>
<p>‘Four nations. 24 hours. 61 million perspectives’ is the tagline as the BBC pushes to celebrate, whether by ethnic background, religion or class, the diversity of Britain. This social project will make film history as part of a wider picture about what it means to be British, a topic under much discussion at the moment.</p>
<p>The BBC suggest considering the following questions when filming to make your entry truly personal:</p>
<p><em>What do you see when you look out of your window and how does this make you feel?</em></p>
<p><em>What do you like or dislike about the UK?</em></p>
<p><em>What makes  you happy and where are you happiest?</em></p>
<p><em>What are your vices and guilty pleasures?</em></p>
<p><em>What is the most important thing in your life at the moment?</em></p>
<p>Check the tutorials for dos and don’ts to get your creative juices flowing. Get involved on November 12<sup>th</sup> by filming your day, no matter how amateur, and simply uploading to <a href="http://www.youtube.com/britaininaday">http://www.youtube.com/britaininaday</a>.</p>
<p>What do you think of the project? What would you film to represent a day in your life? Is this type of curation the way forward in ensuring we preserve the memory of today for future generations? As usual   , let us know by leaving a comment.</p>
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		<item>
		<title>London&#8217;s street musuem</title>
		<link>http://www.neoco.com/blog/2010/05/you-are-here/</link>
		<comments>http://www.neoco.com/blog/2010/05/you-are-here/#comments</comments>
		<pubDate>Tue, 11 May 2010 07:19:53 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Brands & Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.neoco.com/blog/?p=1930</guid>
		<description><![CDATA[I love the thinking behind the new &#8216;You are here&#8216; campaign from the Museum of London. You may have seen the posters on the tube or one of the many displays around London. The idea is simple. The whole of London has been turned into an exhibition, with historic spots around town having photo installations [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.neoco.com/blog/wp-content/uploads/2010/05/TubeposterSuffragette.jpg"><img class="alignleft size-full wp-image-1933" title="Tube poster suffragette" src="http://www.neoco.com/blog/wp-content/uploads/2010/05/TubeposterSuffragette.jpg" alt="" width="240" height="310" /></a>I love the thinking behind the new &#8216;<a href="http://www.museumoflondon.org.uk/English/VisitUs/You-are-here/" target="_blank">You are here</a>&#8216; campaign from the <a href="http://www.museumoflondon.org.uk/" target="_blank">Museum of London</a>. You may have seen the posters on the tube or one of the many displays around London. The idea is simple. The whole of London has been turned into an exhibition, with historic spots around town having photo installations or posters showing a key moment from the past, with a little bit of blurb about it. I&#8217;ve seen a few now including Trafalgar Square and Soho, and will start hunting down some of the others.</p>
<p>A free iPhone App offers a map of all the spots across town and an augmented view to help people find spots near them. The campaign brings London&#8217;s rich history to life through a simple experiential event.</p>
<p>So far so good&#8230; I obviously had to check out the website <a href="http://youarehere.org.uk/" target="_blank">www.youarehere.com</a>. First impressions where really disappointing and the online element just didn&#8217;t achieve the same level of engagement as the rest of the campaign. From a design perspective the &#8216;page&#8217; is cluttered and content hierarchy is unclear. I was expecting a whole microsite around the campaign with more photos and content &#8211; maybe real stories from people associated with each photo. In fact it&#8217;s just a poor landing page &#8211; they may as well had not pushed the URL on all the posters as heavily. It&#8217;s a shame because there is a really big opportunity to add a further level of engagement online through user interaction and social media. I&#8217;d have liked to have seen an online platform for discussion and information exchange &#8211; helping to paint an even richer background to each of the spots and events, from local peoples knowledge.</p>
<p>I just wish the online element was stronger, or even just more clearly sign-posted. Don&#8217;t get me wrong the iPhone App is simple and fun, but trying to find it in the App store was difficult. Maybe I was having a stupid moment! I tried searching for &#8216;Museum of London&#8217; first &#8211; nothing. Then &#8216;You are here&#8217; &#8211; nothing again! Finally I realised the small print on the landing page which read &#8220;Just search for <a title="Link to Streetmuseum App on iTunes" href="http://itunes.apple.com/gb/app/streetmuseum/id369684330?mt=8" target="_blank">Streetmuseum</a> on iTunes&#8221;. OK I downloaded it but this third campaign title was a little hidden and why they couldn&#8217;t highlight the App name more if it was so different (especially on the posters), or even hyperlink to the iTunes store (like I have).</p>
<p>Overall it&#8217;s a real shame because the thinking behind the idea is beautiful, the offline execution is done brilliantly, and the iPhone itself is good fun. In summary &#8216;must try harder next time&#8217;.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Signs you&#039;re no longer a hard-core gamer</title>
		<link>http://www.neoco.com/blog/2008/05/signs-youre-no-longer-a-hard-core-gamer/</link>
		<comments>http://www.neoco.com/blog/2008/05/signs-youre-no-longer-a-hard-core-gamer/#comments</comments>
		<pubDate>Thu, 22 May 2008 12:00:15 +0000</pubDate>
		<dc:creator>Neoco</dc:creator>
				<category><![CDATA[Coffee Break]]></category>
		<category><![CDATA[Amiga]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[console]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[golden age]]></category>
		<category><![CDATA[hard-core gamer]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Megadrive]]></category>
		<category><![CDATA[SNES]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[ZX Spectrum]]></category>

		<guid isPermaLink="false">http://neoco.wordpress.com/?p=344</guid>
		<description><![CDATA[
http://www.techradar.com/news/gaming/xbox/11-signs-youre-no-longer-a-hard-core-gamer-329291
This funny article gives a checklist of signs that mean you might not be a hard-core gamer anymore!
For those of you who used to play videogames all night and &#8220;have a gaming history that stretches back beyond the PlayStation generation to the SNES, Megadrive, Amiga and ZX Spectrum&#8221; &#8211; time has passed and &#8220;you&#8217;ve quietly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://neoco.files.wordpress.com/2008/05/consoles.jpg"><img class="alignnone size-medium wp-image-346" src="http://neoco.files.wordpress.com/2008/05/consoles.jpg?w=300" alt="" width="300" height="295" /></a></p>
<p><a href="http://www.techradar.com/news/gaming/xbox/11-signs-youre-no-longer-a-hard-core-gamer-329291">http://www.techradar.com/news/gaming/xbox/11-signs-youre-no-longer-a-hard-core-gamer-329291</a></p>
<p>This funny article gives a checklist of signs that mean you might not be a hard-core gamer anymore!</p>
<p>For those of you who used to play videogames all night and &#8220;have a gaming history that stretches back beyond the PlayStation generation to the SNES, Megadrive, Amiga and ZX Spectrum&#8221; &#8211; time has passed and &#8220;you&#8217;ve quietly come to realise that you&#8217;re not the hard-core gamer you used to be. Even your Xbox 360 Gamertag seems far too &#8217;sensible&#8217;. How do you know that a mid-life gaming crisis is setting in? Watch out for these warning signs…&#8221;</p>
<p>Signs include: preferring to play against the computer to save face; only playing while your girlfriend is out because she doesn&#8217;t like you playing; going days instead of hours without playing; and fondling remembering a &#8216;golden age&#8217; of gaming.</p>
<p>You should read the full article though and see how you compare.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Find your shamed ancestors</title>
		<link>http://www.neoco.com/blog/2008/05/find-your-shamed-ancestors/</link>
		<comments>http://www.neoco.com/blog/2008/05/find-your-shamed-ancestors/#comments</comments>
		<pubDate>Mon, 12 May 2008 10:11:29 +0000</pubDate>
		<dc:creator>Neoco</dc:creator>
				<category><![CDATA[Coffee Break]]></category>
		<category><![CDATA[ancestors]]></category>
		<category><![CDATA[british]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Old Bailey]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[published]]></category>

		<guid isPermaLink="false">http://neoco.wordpress.com/?p=334</guid>
		<description><![CDATA[
The details of 200,000 Old Bailey trials have been published online, naming and shaming many of history&#8217;s black sheep&#8230;So now you can easily search for your ancestors and see what trouble they got up to!
Records covering trials between 1674 and 1913 have been published and the site claims to provide access to &#8220;the largest single [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://neoco.files.wordpress.com/2008/05/oldbailey.jpg"><img class="alignnone size-medium wp-image-335" src="http://neoco.files.wordpress.com/2008/05/oldbailey.jpg?w=226" alt="" width="226" height="170" /></a></p>
<p>The details of 200,000 Old Bailey trials have been published online, naming and shaming many of history&#8217;s black sheep&#8230;So now you can easily search for your ancestors and see what trouble they got up to!</p>
<p>Records covering trials between 1674 and 1913 have been published and the site claims to provide access to &#8220;the largest single source of searchable information about ordinary British lives and behaviour ever published&#8221;.</p>
<p>Read a full article on this at: <a href="http://news.bbc.co.uk/1/hi/magazine/7361701.stm">http://news.bbc.co.uk/1/hi/magazine/7361701.stm</a></p>
]]></content:encoded>
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