The Guardian and Observer have just released some insight from their latest Word of Mouth study. It’s good in covering established points and exposing a powerful marketing channel to a new audience. Below is info on Weak Ties but there is more at the main website here.
Weak Ties (in Word of Mouth)
Word of mouth spreads ... Read more
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Posted By Neoco
Nice little article over at Guardian Media relating to the power of the social media starlet:
Susan Boyle: to appear on NBC’s The Today Show tonight. Photograph: NBC
Who is the most powerful person in the free world? If you’re telling us it is US president Barack Obama, you would it wrong. It is, of course, Britain’s ... Read more