Thumbnail

Google+ has been heralded as the intelligent social network, bridging the gap between Facebook and LinkedIn for brands to maximise their Return On Influence, whilst intuitively communicating with followers.
With over 40 million users already signed up, compared to Zuckenberg’s 800 million, in Google+ Improvements for Brand Pages: What are they? What do they mean for your business?, we explored ... Read more

Thumbnail

With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more

Thumbnail

Thanks to the startling statistic that 1.08 million of the world’s 4 billion mobile phones is now a smartphone, more and more customers around the world have the power in their pocket to shop  from anywhere, 24/7. Currently 10% of visits to websites are from mobile devices but figures show that mobile commerce, or m-commerce, ... Read more

Thumbnail

It seems as though Facebook is pulling out pretty much all the stops as competition begins to intensify in a fierce attempt to stay put at the top. Have you noticed any of the new changes on the social network? The giant has recently announced an overwhelming plethora of sharing and privacy updates (amidst a ... Read more

Thumbnail

Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more

Thumbnail

So it seems Google have launched a new site, albeit very quietly. The new service is called “What do you love?” and the long-term plan looks to give a unified UI to search across many of Google’s services – or, to put it in English – provide a single page of relevant results from multiple ... Read more

Thumbnail

I’m sure you’ve heard about ‘Facebook Messages’ by now. On Monday Mr. Zuckerberg introduced a new addition to the Facebook experience aiming to converge more traditional ways of communicating such as IM, SMS and emails, breaking down dependency (on Google?) and making life just a bit easier for us all.
Here are a few considerations that ... Read more

Thumbnail

There is a tabletop game called Risk! I cannot quite remember all the territories but I think the most difficult to win with was the Russians. Fighting a war on so many fronts was a costly business and often the death of many a player. It’s seems clear that Google never played Risk! as their ... Read more

Thumbnail

We personally hate slow loading sites – and now – so does Google. Since the 9th April 2010 Google has started taking site loading speed into account when deciding where to list your site in their search results. So why is this important? In short, it’s time to take a long hard look at your ... Read more

Thumbnail

Brands are no longer able pitch the credentials of their products to the current social media generation. Push is almost out, but pull is sky rocketing in. Buyers and consumers want trusted and real information from people like themselves and know where to go, to get it. They need it stamped as trustworthy and good ... Read more