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Posted By Grace
Yes, that’s pretty simplistic, but a study by comScore posted today has revealed some interesting stats on the global adoption rates of Facebook and where it’s headed that are well worth paying attention to.
The startling statistic is that social networking – with Facebook as the leader – is growing at an alarming pace. As of ... Read more
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Posted By Benn
http://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more
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Posted By Benn
Online communities are not social networks. Social networks are not online communities. Bold statement. Let’s break it down a little further to explain. Everyone would accept Facebook as an example of a strong social network. Looking at Facebook, we can see it is all about ‘me’. Facebook for me is about my details, my friends, ... Read more
Today was the launch of Quark’s global campaign site www.ilovedesign.com, which was devised and implemented by yours truly.
We developed the site around an interactive and accessible community concept that was inspired by both neoco and Quark’s love for design. The content of the site will be largely user generated with the aim being to ... Read more