The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece ... Read more