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Just Dance 2 was launched with a bang as we all got down and got groovy in Soho with the team from Ubisoft. With support from both the 47,000+ loyal fans grooving together on Facebook and the veritable chorus line of bloggers we choreographed into action, Neoco helped the Wii game ... Read more

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There is a tabletop game called Risk! I cannot quite remember all the territories but I think the most difficult to win with was the Russians. Fighting a war on so many fronts was a costly business and often the death of many a player. It’s seems clear that Google never played Risk! as their ... Read more

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We’re so happy having won a pitch to deliver a rich digital campaign across social media for the new Wii survival horror game Cursed Mountain, published by Koch Media. The campaign features 10 short ‘night vision’ video clips featuring real people with real reactions as they play the game in ‘the dark’.
[youtube=http://www.youtube.com/watch?v=Yzzef5RE0Sw&feature=related]
The clips are being ... Read more

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In these budget-minded times, companies aplenty have begun offering cash or trade-ins in exchange for unwanted electronics, gift cards and gold. Now, from none other than Amazon, comes a program to offer gift cards in exchange for second-hand video games.
To be eligible, games must be in good condition and include the original manual, cover art ... Read more

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It sounds like something out of one of my old uni sketchbooks. How can Cadbury boost sales of everyone’s favourite chocolate egg this year? I know, street installations! Yes, in bus stops, brilliant! Then bored commuters can interact with the brand on a new level with cutting edge touch screen technology – how can they ... Read more

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Those of you who have been reading Neoco’s blog for a while may have read one of my previous posts about SimCityDS; summary: nice micro site, rubbish game.
http://blog.neoco.com/2007/07/17/a-microsite-that-does-its-job/
Today I chanced upon another game micro site that led me to the blogging control panel to publish my thoughts: MarioKart Wii!
http://www.mariokart.com/wii/
It’s interesting to compare my experience of ... Read more