Neoco | Blog » Funny http://www.neoco.com/blog Find out more about Social CRM Wed, 28 Jul 2010 20:36:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 top 10 marketing campaigns of the DECADE! http://www.neoco.com/blog/2010/01/top-10-marketing-campaigns-of-the-decade/ http://www.neoco.com/blog/2010/01/top-10-marketing-campaigns-of-the-decade/#comments Fri, 08 Jan 2010 16:28:05 +0000 Neoco http://blog.neoco.com/?p=1590 A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.

TOP 10 CAMPAIGNS 2000 – 2009

1.      2006: Eepybird.com – Mentos + Diet Coke experiments

[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]

This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird. A qualified guess would be that more than 60 million people have seen the clips that made Eepybird, Coke and Mentos internet stars.

2.      2006: Dove – Evolution:

[youtube=http://www.youtube.com/watch?v=iYhCn0jf46U]

A great example of a corporate brand using the web to gain the trust of consumers. Taking internet users behind the scenes of the fashion industry allowed Dove to occupy the moral high ground, no mean feat I think you’ll agree!

3.      2006: Blendtec – Will it blend

[youtube=http://www.youtube.com/watch?v=qg1ckCkm8YI]

Some people and marketing campaigns succeed in life against all odds. Tom Dickson and Blendtec are two great examples. 90 videos and 100 million views later he, Blendtec and “will it blend” are forever part of internet history.

4.      2007: Diesel – Heidies 15mb of fame

http://www.farfar.se/awards/cannes2007/heidies/

Heidies was all the reason Diesel usually succeeds. Doing something the others wouldn’t dare and doing it in a way that is highly surprising – and very sexy.

5.      2004: Burger King – Subservient Chicken

http://www.bk.com/en/us/campaigns/subservient-chicken.html

A man in a chicken suit willing to do whatever you tell him: what’s not to like? This is undoubtedly one of the most memorable campaigns of all time.

6.      2008: Obama’s online campaign

http://my.barackobama.com/page/content/ofasplashpresident/

Barack Obama’s digital campaign was truly game changing. A great use of online advertising, social media and mobile allowed Obama to connect with millions of young, influential voters in a way that will act as a blueprint for all future political campaigns.

7.      2000: John West – Bear

[youtube=http://www.youtube.com/watch?v=CVS1UfCfxlU]

One of the most forwarded videos ever, Leo Burnett’s ad featuring a kickboxing Kodiac bear arguably marked the birth of viral marketing.

8.      2009: Tourism Queensland – Best Job in the World

[youtube=http://www.youtube.com/watch?v=SI-rsong4xs]

This campaign extended far beyond the web to effectively become the world’s greatest PR stunt – generating more than £50m of equivalent paid-for ad space. Anyone still need convincing of the power of social media? No, I didn’t think so.

9.      2008: Burger King – Whopper sacrifice

[youtube=http://www.youtube.com/watch?v=YI4uzOAtPiE]

Delete ten friends and get a free whopper. Eventually removed by Facebook itself. Genius because it tapped into an existing truth – everyone has friends on Facebook you care so little about, you’d swap them for a whopper.

10.     2008: Cadbury’s – Gorilla

[youtube=http://www.youtube.com/watch?v=TnzFRV1LwIo]

This was a game-changer in its humour, broad appeal and in showcasing that digital advertising can reach a wider (non-web-centric) audience.
Read the full article with analysis from Jimmy Mayman over at NetImperative

]]> http://www.neoco.com/blog/2010/01/top-10-marketing-campaigns-of-the-decade/feed/ 1 KitKat Chunky Peanut RIP video http://www.neoco.com/blog/2009/09/kitkat-chunky-peanut-rip-video/ http://www.neoco.com/blog/2009/09/kitkat-chunky-peanut-rip-video/#comments Thu, 03 Sep 2009 15:50:34 +0000 Neoco http://blog.neoco.com/?p=1476 What can we say about KitKat Chunky Peanut… It’s the Jimi Hendrix of choc bars. Utterly brilliant and gone before it’s time  :(

Watch the sad Nestle employees as they see off this chocolate wonder…

[youtube=http://www.youtube.com/watch?v=kozh2TPeebs]

…but what’s this? Has someone inserted a coin in the StreetFighter machine? Do we have a New Challenger? What is this unknown wonder called KitKat Chunky Caramel?

]]> http://www.neoco.com/blog/2009/09/kitkat-chunky-peanut-rip-video/feed/ 1 US Woman fined £1.2M for 29 song downloads http://www.neoco.com/blog/2009/06/us-woman-fined-1-2m-for-29-song-downloads/ http://www.neoco.com/blog/2009/06/us-woman-fined-1-2m-for-29-song-downloads/#comments Fri, 19 Jun 2009 15:39:17 +0000 Atko http://blog.neoco.com/?p=1250 The piggy banks probably not going to cover this one

The piggy bank's probably not going to cover this one

Now, I’m sure many people have many views on this, but I’m still in shock about the amount that this poor woman was fined I’m under the impression that 29 songs is about 3 albums, which I’d say is about 20 quid? I’m pretty sure these songs wern’t on special.

Now, I’m not sure if you find this as funny as I do, but the best it is that she was originally fined $250,000 but it was a mistrail and obviously the music industry found some better lawyers.

It makes you wonder though, how exactly do they expect her to pay? If she’s got a good voice maybe they should take her on tour as some kind of “anti piracy extreme tour” it could definitely make a dent in fine!

Makes you appreciate Spotify that little bit more.
Thanks NME

]]> http://www.neoco.com/blog/2009/06/us-woman-fined-1-2m-for-29-song-downloads/feed/ 0 Unwanted sales boost? http://www.neoco.com/blog/2009/05/unwanted-sales-boost/ http://www.neoco.com/blog/2009/05/unwanted-sales-boost/#comments Tue, 26 May 2009 15:29:05 +0000 Atko http://blog.neoco.com/?p=1118 The Mountain, a small T-shirt manufacturer are having a bit of bother at the moment, although most would argue that a 2300% increase in sales is usually a good thing. After one seemingly innocent ironic review, hundreds of people have since posted similar reviews, with number of reviews now just over the 700 mark.

One user posted “I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women.”

But unfortunately manufacturers don’t quite see the funny side and were quoted on the BBC saying “Not everyone can start out at the top and not everyone from our neck of the woods lives in a trailer or cruises Walmart to hook up.”

Quite… But not everyone has a Three Wolf Moon T-shirt!

Improve your life

Improve your life

This is great example of a successful (although involuntary) seeding and viral campaign. Neoco help brands do this all the time to great effect. Look at the brand, product or service that needs promoting, then identify a niche that we can use to amplify the message.

Thanks to BBC

]]> http://www.neoco.com/blog/2009/05/unwanted-sales-boost/feed/ 0 Christian Bale, or: How I learned to stop worrying and love the internet http://www.neoco.com/blog/2009/02/christian-bale-or-how-i-learned-to-stop-worrying-and-love-the-internet/ http://www.neoco.com/blog/2009/02/christian-bale-or-how-i-learned-to-stop-worrying-and-love-the-internet/#comments Thu, 19 Feb 2009 10:38:32 +0000 Alex http://blog.neoco.com/?p=904 Mr. Bale

Every now and then something happens to remind me of the power of the Internet and why I love it. The latest came in early February this year when the celebrity gossip website TMZ published a recording of Christian Bale throwing a bit of a strop on the set of his new movie, Terminator Salvation. Within hours the recording had hit YouTube and clocked up millions of views, with people from all over the world listening to it and blogging about it.

The recording quickly became an internet meme and computer geeks the world over flocked to their laptops to create their own versions and remixes.

RevoLucian’s Techno Remix was one of the first: (NSFW)

[youtube=http://www.youtube.com/watch?gl=PL&hl=pl&v=YTihsJQHt48]

YouTube user ‘TheMaeShi’ went as far as creating their own song: (NSFW)

[youtube=http://www.youtube.com/watch?v=7oFjz6JfACk]

While my personal favourite played out a re-enactment on the streets of Hollywood: (NSFW)

[youtube=http://www.youtube.com/watch?v=Tq-ojRAlWJU]

It even got the family guy treatment (NSFW – again!)

Peter tells his friends about his run-in with Christian Bale

Peter tells his friends about his run-in with Christian Bale

Eventually it hit mainstream news channels around the world. The BBC had to apologise for accidentally broadcasting the un-censored version, and even Christian Bale’s mother had her say. Bale was forced to make a public apology for something that he probably never thought would be listened to by millions of people.

Thanks to the internet I got to spend a few hours laughing at an overpaid Hollywood prima donna making an idiot of himself, and you can’t say fairer than that!

]]> http://www.neoco.com/blog/2009/02/christian-bale-or-how-i-learned-to-stop-worrying-and-love-the-internet/feed/ 0 Monthy Python lead the way in free content to sales http://www.neoco.com/blog/2009/01/monthy-python-lead-the-way-in-free-content-to-sales/ http://www.neoco.com/blog/2009/01/monthy-python-lead-the-way-in-free-content-to-sales/#comments Thu, 22 Jan 2009 15:37:40 +0000 Benn http://blog.neoco.com/?p=865
monty python you tube channel banner

monty python you tube channel banner


Check out the new Monty Python YouTube channel. After years of fighting to have their stuff taken down on YouTube, they’ve gone and released all of their work on YouTube for free! So what’s the catch? I’ll let them tell you:

“We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”

And you know what? It seems to be working. Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent!

Great marketing ploy to get one last silly walk from the dead parrot.
Enjoy.

]]> http://www.neoco.com/blog/2009/01/monthy-python-lead-the-way-in-free-content-to-sales/feed/ 0 Video: In 1966 they saw the future… http://www.neoco.com/blog/2009/01/video-in-1966-they-saw-the-future/ http://www.neoco.com/blog/2009/01/video-in-1966-they-saw-the-future/#comments Wed, 21 Jan 2009 17:20:12 +0000 Benn http://blog.neoco.com/?p=842 The husband ponders the wife's shopping bill

The husband ponders the wife's shopping bill

An utterly fantastic video from 1966 that speculates on what life will be like in 1999… so I thought I’d upload it to celebrate 2009! Unlike most videos from the past that speculated on flying cars and robots doing all our chores, this one went for the ‘home shopping’ angle, bank account unification and a way to send letters electronically all over the world… It is so funny the way they talk about ‘the wife’ and her shopping with ‘the husband’ picking up the bill. Aw, nuclear families.

[youtube=http://uk.youtube.com/watch?v=EC5sbdvnvQM]

]]> http://www.neoco.com/blog/2009/01/video-in-1966-they-saw-the-future/feed/ 0 Last call for Mr. Carlin http://www.neoco.com/blog/2008/06/last-call-for-mr-carlin/ http://www.neoco.com/blog/2008/06/last-call-for-mr-carlin/#comments Mon, 23 Jun 2008 10:52:53 +0000 Benn http://neoco.wordpress.com/?p=437 George Carlin stamped his one way ticket today and now has a chance to explain his views on religion to the big guy up there, no doubt with a cigarette in hand and a raised voice.Known as the guy who took black humour and beat the crap out of it, then introduced it to drugs and porn, and then took it around the world for a series of unbelievably insulting stand up shows, Carlin certainly had his fans and also left a footprint on the media. The two combined on YouTube where thousands of kids were delighted to hear the dirty old man telling it like it is. Personally, I’ve always felt that he never really came into his own until the great Bill Hicks moved on, as then George became a little more edgier but still only took the audience close to the line (whereas Bill actually started most of his stuff at the line and carried on from there!) Here’s a short selection (from Mashable) of George Carlin’s best YouTube flicks. If you’re a fan, I know you’ll enjoy them; if you’re one of the uninitiated, well, better late than never.

5. Voting – why do we always feel like there’s a lack of real choice on the ballot? George explains the habits of an average voter, where politicians come from and why the country is screwed.

[youtube=http://www.youtube.com/watch?v=0u6lCBnRoHQ]

4. Ten Commandments You know those stupid top 10 lists, that always seem like they were inflated up to a round number (any similarity to any persons or blogs living or dead is a coincidence)? Well, it goes all the way back to Moses.

[youtube=http://www.youtube.com/watch?v=rCz0-HY1TLU]

3. Airline Announcements Ever wondered why all announcements on an airplane sound like they’re spoken in some weird language from a parallel universe?

[youtube=http://www.youtube.com/watch?v=DagVklB4VHQ]

2. Saving The Planet – Saving endangered species is just one more arrogant attempt by humans to control nature. It’s what got us in trouble in the first place.

[youtube=http://www.youtube.com/watch?v=eScDfYzMEEw]

1. Religion Is Bullshit If he was wrong about this one, it might get George into a lot of trouble right about now.

[youtube=http://www.youtube.com/watch?v=MeSSwKffj9o]

RIP mate, thanks for the show.

[image credit: starpulse.com]

]]> http://www.neoco.com/blog/2008/06/last-call-for-mr-carlin/feed/ 0 Scenes you seldom see http://www.neoco.com/blog/2008/05/scenes-you-seldom-see/ http://www.neoco.com/blog/2008/05/scenes-you-seldom-see/#comments Wed, 28 May 2008 13:24:23 +0000 Neoco http://neoco.wordpress.com/?p=357 Part 1: fish drying in the sun outside the office fire escape.

]]> http://www.neoco.com/blog/2008/05/scenes-you-seldom-see/feed/ 0 Who says Web 2.0 don't know how to party? http://www.neoco.com/blog/2008/03/who-says-web-20-dont-know-how-to-party/ http://www.neoco.com/blog/2008/03/who-says-web-20-dont-know-how-to-party/#comments Mon, 10 Mar 2008 18:25:04 +0000 Benn http://neoco.wordpress.com/?p=220 Yeah, it’s kinda old by now but I’ve mentioned this video a few times recently and people were asking to watch it – so I dug this out of the archives. It’s not awesome by any stretch, the timing and acting leaves a lot to be desired but there are some great visual gags – like how irritating the Facebook girl is, the drunk MySpace drawing genitalia and the dubious relationship between ebay and PayPal.

[youtube=http://www.youtube.com/watch?v=VgQMTLKmwrA]

]]> http://www.neoco.com/blog/2008/03/who-says-web-20-dont-know-how-to-party/feed/ 0