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During my working day (and beyond), I get a lot of people asking me “what is the next big thing in Social Media/ Networking?”. One trend that seems to be developing right now is the process of ‘narrowcasting‘. Narrowcasting is exactly what is sounds like, the idea of reaching a narrower group of people. Social ... Read more

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Online communities are not social networks. Social networks are not online communities. Bold statement. Let’s break it down a little further to explain. Everyone would accept Facebook as an example of a strong social network. Looking at Facebook, we can see it is all about ‘me’. Facebook for me is about my details, my friends, ... Read more

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TokBox, the web-based video chat tool is bringing video chat to Facebook via their TokBox Facebook application. TokBox’s current app is just like any other chat facility, but their new functionality takes them into a new league – enabling users to have a video chat within their Facebook chat.
TokBox’s web-based platform is a Flash-enabled browser ... Read more

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Once arguably the best-known “social networking” site in the UK, even before the term social-network was widely used, Friends Reunited recently been redesigned to give it a new “contemporary” feel. According to Airlock, the London-based agency responsible for the facelift, there has been a “dramatic” improvement in activity since the launch. But is ... Read more

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iGliss has just relaunched its redesigned beta, labelled as a ‘media content management service’.
We all know that often there are just too many steps to sharing media online with friends – but iGliss provides one convenient place for you to share all your favorite items including videos, pictures and blog posts.
With iGliss, you can choose ... Read more

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Mars UK is taking the concept of gifting to a whole new level. The maker of candy bars is in the development phase for creating a Facebook application that will allow members to actually buy chocolate for each other. Wanna send someone a Twix bar? Log in to Facebook.
The app will be called ... Read more