Few will have missed that another London Fashion Week is getting closer. Just as we are getting those jumpers and boots out of the back of the wardrobe in preparation for the arrival of autumn, the SS11 collections will be on show on the catwalks. Arranged by the British Fashion Council, the event will be ... Read more
Our Fashion Friday events for Topman are fast becoming the place to be (last Friday of each month). This month was even more special as Topman launched the second instalment of their rock’n’roll inspired AAA (Access All Areas) line. The Neoco team partied it up at Topman’s flagship store in Oxford Circus last Friday where ... Read more
I always used to think that buying clothes online had that discount-lead and almost ‘flog-it-on-Ebay’ feel to it. I would browse for fun (for hours) but before clicking to buy thoughts would always cross my mind in line with: I wonder if this is fake? What if I don’t like it? What is the hook?
However, ... Read more
After work on Friday last week the Neoco team headed up to Oxford Street and the re-launch of the TOPMAN Stylist Service. From now on TOPMAN will invite all style-hungry Londoners on the last Friday of each month for free style advice, live DJ, limited edition goody bags to grab, complimentary beer and some decent ... Read more
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Posted By Neoco
We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is ... Read more
User-generated content is key to social media and fashion. From blogs to Facebook photo contributions to product reviews, the user-generated content is at its apex. One of the most notable and consistent campaigns that are built around user-generated content and social media has been from the brand Charlotte Russe, The brand’s weekly trivia contest on ... Read more
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Posted By Neoco
Topman store launch for London Fashion Week went really well last night – well done to all involved. Some of the Neoco team went down and quaffed quite a lot of Moet by all accounts They also hooked up with other agency peeps from Evoke and In Mobile before trying out the digital ... Read more
We’ve just won another pitch! This time to redesign and build Duck and Cover’s global website. Duck and Cover (as I’m sure most of you are aware) are a super cool men’s clothing and denim brand. We are really looking forward to working with them and creating a great new website – and some free ... Read more
This is Webster. He’s a duck. Actually he’s a lovely big plastic duck for über cool fashion brand Duck and Cover. Why is webster at Neoco… all will be revealed. In fact, if you can email in some funny ideas as to why we would have a large plastic duck in our office you can ... Read more