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Posted By Grace
A new wave of multichannel video service providers, or MVSPs for short, are transforming the television experience by kicking the traditional TV viewing format into a far more social sphere. Maximising on interactivity by offering second screen capabilities, revolutionary new forms of usage behaviour are emerging relating to social discovery. For example in advertising breaks, ... Read more
It seems as though Facebook is pulling out pretty much all the stops as competition begins to intensify in a fierce attempt to stay put at the top. Have you noticed any of the new changes on the social network? The giant has recently announced an overwhelming plethora of sharing and privacy updates (amidst a ... Read more
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Posted By Nigel
Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
A key perk of social media is encouraging social activism, offering power to the people in making a change for the greater good. But what if social media was in being used ... Read more
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Posted By Grace
A recent infographic detailing the history of Facebook Commerce – or F-Commerce as it has come to be known – throws up some interesting facts about the way we use Facebook to shop and carry out our online purchases. 67% of shoppers spend more money after following recommendations of friends from their social networks, highlighting ... Read more
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Posted By Neoco
Today’s consumers are savvy, well informed individuals. They know what they like and they have an abundance of resources at their fingers to help them find it. 90% of consumers only spend a quarter of their overall search time for a particular product on the brand’s website.* So it begs the question, where does the ... Read more
The beauty of social media is its ability to give the consumer a voice and to encourage two-way conversations. However we are seeing an increasing number of companies barring fans from commenting on their Facebook pages. This raises the interesting issue of balancing brand control with customer feedback – the great social media tug of ... Read more
We all know the pecking order of the world’s leaders – based on how powerful their countries are.
But if recent events have shown anything, power doesn’t necessarily equal popular. So what if the world’s leaders were judged on their popularity instead? Well the guys over at GlobalPost decided to do just that. They looked at ... Read more
As a part of my duties as an intern at Neoco, I was invited to attend the fabulously techie Internet World exhibition at Earls Court last week. After coming to terms with the sheer size of the show and the huge number of exhibitions stands surrounding me, I collected my “info bag” and began to ... Read more
Mark Zuckerberg is the 26-year-old founder of Facebook with a net worth of $12.5bn. Each week he decides what he could spend his money on. This week Mark is saving up to try and buy as much Bill Gates as he can: so far he can afford a leg!
Mark Zuckerberg is the 26-year-old founder of Facebook with a net worth of $12.5bn. Each week he decides what he could spend his money on. This week he wants to have a private concert with Justin Bieber.