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We all know that in the wrong combination alcohol and social media equate to a potent recipe for disaster. However, executed in the right order, the two are pretty good bed-fellows. Social media offers an ideal platform to link alcohol brands to their brand values, a middle man giving the drink a persona and voice ... Read more

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As part of my Neoco baptism, last week I attended a gamification event at the inaugural Digital Shoreditch Festival. Gamification is most definitely a buzzword for 2011, and some are boldly claiming that by 2015 half of all companies will have somehow adopted gaming elements in their work and embraced gamification, so it was great ... Read more

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The last couple of weeks have seen us working with young British rally car driver Harry Hunt to set up his new Facebook page and to sort out the rebranding of his website. Some of the Neoco team took themselves off to Spain to support Harry at the World Rally Championship stage of ... Read more

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These past 9 weeks for me has been fun. Yes, that’s probably the best word to describe my internship at Neoco, although unbelievable, surreal, and memorable wouldn’t be far off as well. I was a just a random Indonesian girl that applied for an internship and after so many pointless phone calls and ignored e-mails ... Read more

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After work on Friday last week the Neoco team headed up to Oxford Street and the re-launch of the TOPMAN Stylist Service. From now on TOPMAN will invite all style-hungry Londoners on the last Friday of each month for free style advice, live DJ, limited edition goody bags to grab, complimentary beer and some decent ... Read more

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1. Twitter: Monday is the peak day for re-Tweeting
There are two ways of looking at this – either it is best to Tweet about your event on a Monday when, seemingly, most Twitter users are receptive to the message. Or there is the other school of thought, that being that Tweeting on a Friday (when ... Read more

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Neoco have won a four-way pitch to deliver digital strategy, marketing campaigns and social networking presence for Southbank Centre. The project begins immediately and runs in to 2009, working alongside the existing Southbank Centre marketing team.
The work will see Neoco working on several projects every month for the world-renowned arts ... Read more

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Hooray! Widget Web Expo is coming to town (London)! The future of the web is widgets – in fact, the present of the web is widgets too. Long time associate and thoroughly nice bloke Ivan Pope (Mr Widget) is chairing the WidgetWebExpo 6-7th October, in Covent Garden, London. It should be a great event and ... Read more

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The team and I will be at various events this month, including:

Facebook Developers Garage – 4th June
D&AD Presidency Lectures: Experimental Jetset – 5th June
Being Digital – 10th June
FUEL – 13th June
D&AD New Blood – 23rd June
Online Marketing & Media 08 – 24th/25th June
Plus, 20:20 Cricket at the Oval – 11th June

Let me know if you’ll ... Read more

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WOM-UK have a couple of great events coming up, which we will be attending and wanted to let you know about:
This month’s Breakfast Espresso Briefing will be hosted by Face Group, and will look at the launch of their Headbox influencer index www.headbox.com – an online collaboration community for young consumers. The event is on ... Read more