The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece ... Read more
Lycos Europe, one of the dominating search giants of the 90s, is now up for auction. Unable to compete with Google’s power, the search engine ran into net losses of EUR 5.9 million for the first quarter this year, according to PaidContent.
Dresdner Kleinwort is now Lycos’ advisor in its bid to find a new strategy ... Read more
This morning I went to the WOM-UK’s first ever Espresso Breakfast Briefing. This members session focused on Brand Advocacy in Europe, and we heard all about the findings from recent research carried out into European Brand Advocacy. The research was really interesting and some useful points were brought up. Get in touch if you would ... Read more