How To: Integrate Google+ Your Social Media Strategy

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Posted By Grace

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Google+ has been heralded as the intelligent social network, bridging the gap between Facebook and LinkedIn for brands to maximise their Return On Influence, whilst intuitively communicating with followers.
With over 40 million users already signed up, compared to Zuckenberg’s 800 million, in Google+ Improvements for Brand Pages: What are they? What do they mean for your business?, we explored ... Read more

Want to make money on Facebook? Target Filipino women over the age of 55

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Posted By Grace

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Yes, that’s pretty simplistic, but a study by comScore posted today has revealed some interesting stats on the global adoption rates of Facebook and where it’s headed that are well worth paying attention to.
The startling statistic is that social networking – with Facebook as the leader – is growing at an alarming pace. As of ... Read more

What do Facebook’s biggest changes mean for your business?

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Posted By Grace

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Last week we were invited to speak at the Chinwag Insight: Facebook Marketing conference on 6th October 2011.  We shared our predictions with delegates from around the country, explaining what Facebook’s latest and most radical changes to date (first announced at the f8 conference on 23rd September) mean for marketers and business. Other panelists that supported ... Read more

Top 5 tips on increasing Facebook interaction

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Posted By Neoco

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There’s no doubt that Facebook pages are being adapted more and more by brands to help spread their messages and ideas. However there’s one thing that brands always need to remember when building up their Facebook brand presence: although large numbers of followers are a good thing, it’s much more important to encourage a high ... Read more

PR agencies just don’t get social

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Posted By Benn

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Most people would accept that there can be some overlap between PR and Social CRM, but the problems begin when PR firms try and use the same old strategies they always use in the online domain and expect to get the same results.
PR focuses on getting a message out and achieving the widest possible reach. ... Read more

What inspires you?

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Posted By Neoco

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We are excited to announce the latest Neoco iPhone app, which first saw the light of day (and was published on iTunes) last week. ‘Inspired Lives’ has been a client of ours for quite some time and we have worked on digital thinking and creation together, building awareness for the brand. The aim was now ... Read more

IAB Engages

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Posted By Neoco

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This year’s IAB Engage Conference was yet again packed with impressive speakers. Digital Marketing professionals and advertisers came together on Wednesday to discuss issues from piracy to measuring engagement, from integration of TV and online advertising to the extreme possibilities of the future – we’ll be sending our robots to shop for us within ten ... Read more

We help Sony Ericsson innovate their internal comms

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Posted By Neoco

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We have just delivered a customised version of our new ChatBox application for Sony Ericsson, which enabled their Head of Region CEEMEA and over 400 employees across 104 countries to hold a 60 minute live chat session over the internet and mobile phones.
The chat session had a high engagement rate with Sony Ericsson’s key staff ... Read more