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Posted March 29 2010 By Lexy
We are facing an exciting year for the fashion industry. It seems that brands are (finally) fully embracing the digital sphere and online has become a vital ingredient in the marketing mix of most high street retailers. The most important driving force behind this is of course the behaviour of us, the consumers. It is ... Read more
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Posted January 29 2010 By Mark
OK so it’s what we expected – isn’t it? Maybe that’s the thing missing? Apple has delivered the iPad and it’s exactly what we thought it would be – a large iPhone. Maybe all the hype surrounding it meant it was always going to fail in some respects. Unlike the iPhone, which filled an already ... Read more
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Posted June 3 2009 By Benn
Thanks to Results International and Lewis Silkin for inviting me to the round table debate.
Attendees included:
Richard Lees, Database Group
Leighton Morgan, Eclipse Marketing
David Perkins, Indicia
Benn Achilleas, Neoco
Mark Patron, Red Eye
Malcolm Duckett, Speed-Trap
Simon Morrissey, Lewis Silkin
Cliff Fluet, Lewis Silkin
Keith Hunt, Results International
Caroline Johnson, Results International
Jo Sensini, Velvet PR
Notes and podcast audio released soon.
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Posted May 28 2009 By Neoco
Neoco co-founder and director, Benn Achilleas, has been invited to a roundtable debate on DM, Data and Digital. The event is being hosted by Lewis Silkin and takes place June 3rd. Watch this space for insight from the debate.
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Posted February 27 2009 By Benn
http://ping.fm/xqAZ5 – an interesting report by Immediate Future (hi Katy) about the impact of online conversation on the Interbrand Top 100 global brand survey. This compliments Neoco’s new service of online conversation monitoring.
It is increasingly clear that the level of a brand’s engagement with the ever growing online community is beginning to have a direct ... Read more
http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more
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Posted February 27 2009 By Benn
Following on from our popular blog series on Tube ads, here we see a crashed video display unit. The really interesting thing about this was that more people were looking at the crash screen than the working model before it. The problem for Intel is that their logo and name was the only one in ... Read more
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you ... Read more
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Posted January 14 2009 By Benn
One of the great things about online and digital advertising/ marketing is how responsive it can be. The fairly recent BA T5 ads were great as they streamed almost live images of the queues at the airport to show you that things were back to normal (or not). There was also a lot of effort ... Read more
Fred Flade – The Private Life of Digital Typography. This event hosted by The Typographic circle tomorrow night (Thursday 20th November @ 7pm) is something we at Neoco are really excited about. It’s a must for anyone interested in typography or digital design. Fred Flade, of digital creative agency De-construct, will be talking about typographic ... Read more