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Posted August 31 2010 By Mark
There’s no question that social media has passed its tipping point: Facebook has over 1/2 billion users; 10% of UK web users use Twitter; YouTube gets 2 billion hits a day… each week new milestones are reached. As social tools such as these have gained mass market acceptance, brands have naturally begun to use them ... Read more
I love the thinking behind the new ‘You are here‘ campaign from the Museum of London. You may have seen the posters on the tube or one of the many displays around London. The idea is simple. The whole of London has been turned into an exhibition, with historic spots around town having photo installations ... Read more
Our Co-Founder Benn Achilleas, recently commented about the Deloitte report and it was printed in newmediaage (nma), read it below.
What are your thoughts on Benn’s idea’s?
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Posted March 2 2009 By Benn
The digital agency behind Barak Obama’s online election campaign, Blue State Digital, has been appointed by the Communication Workers Union to help it in the fight against the privatisation of Royal Mail.
Blue State Digital is developing campaign elements that it hopes will help persuade the government to reverse its plans to partially privatise the public ... Read more
I’d like to think that I am nice enough, eloquent enough, and straight talking enough to always get my point across. I can in most cases deal with people well and I like to think that I can strike up a good rapport with them should I choose to do so. Now, obviously, the work ... Read more
This year’s IAB Engage Conference was yet again packed with impressive speakers. Digital Marketing professionals and advertisers came together on Wednesday to discuss issues from piracy to measuring engagement, from integration of TV and online advertising to the extreme possibilities of the future – we’ll be sending our robots to shop for us within ten ... Read more
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Posted October 13 2008 By Benn
Online communities are not social networks. Social networks are not online communities. Bold statement. Let’s break it down a little further to explain. Everyone would accept Facebook as an example of a strong social network. Looking at Facebook, we can see it is all about ‘me’. Facebook for me is about my details, my friends, ... Read more
YouTube is about to get clever with the addition of video annotations. These are a new way to add interactive elements to your videos. Add background information, create stories with multiple possible endings or link to related content. You control what they say, where they appear, when and for how long.
The possibilities are endless, and ... Read more
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Posted June 24 2008 By Neoco
Once arguably the best-known “social networking” site in the UK, even before the term social-network was widely used, Friends Reunited recently been redesigned to give it a new “contemporary” feel. According to Airlock, the London-based agency responsible for the facelift, there has been a “dramatic” improvement in activity since the launch. But is ... Read more
This Thursday, the internet’s regulators will vote and ultimately decide whether the strict rules on top level domain names, such as .com or .uk, can finally be relaxed.
If the plans are agreed, it will have a huge impact on the address system, as companies will be allowed to turn their brands into domain names. The ... Read more