• My-retailmedia

    November 24, 2011 9:46:11 PM EST

  • Asos to debut one-off Skype style sessions | News | Drapers

    2 days ago … Asos will tonight debut online style sessions via Skype giving users the chance to get fashion help in the comfort of th…
    Drapersonline
  • Here’s what the customers said…
  • “
    Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.

    1883 Magazine

    November 24, 2011 10:15:06 AM EST

  • “
    This whole #StyleSOS thing @Asos are doing is genius!

    Take your pixel

    November 23, 2011 7:38:55 PM EST

  • “
    Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday

    Christy Whitton

    November 23, 2011 6:36:55 PM EST

  • “
    I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.

    Stephy Ireland

    November 23, 2011 4:37:24 PM EST

  • A snapshot of the live chat in action. The interaction and engagement between brand and consumer  as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.

  • RT @ASOS: Style advice in action >> RT @marinalouca: I am TOTALLY loving my #styleSOS on Skype with @ASOS right now! http://lockerz.com/s/158776152

    Vassiliki Emiri ✞

    November 23, 2011 4:16:21 PM EST

  • “
    @ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help

    Marina

    November 23, 2011 6:30:39 PM EST

  • “
    Please RT :) @ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.

    Emily Gibson

    November 23, 2011 6:18:48 PM EST

  • By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
  • “
    @CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS

    asos.com

    November 23, 2011 6:30:25 PM EST

  • “
    Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!

    Gemma Styles

    November 23, 2011 6:39:05 PM EST

  • After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
  • “
    Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS

    Marina

    November 23, 2011 6:23:51 PM EST

  • RT @angelascanlon : Great idea! @ASOS team up with Skype this Wednesday to offer free style advice http://t.co/7Twj8Q0V

    closetandbeyond

    November 24, 2011 6:59:06 AM EST

  • “
    @ASOS style advisor was amazing! Picked out a dress for party season! ASOS is my favourite place to shop! #styleSOS

    Bhavna

    November 23, 2011 6:19:44 PM EST

  • Tweeters sang ASOS’s praises as a result of the initiative, an example of social CRM at its finest. Let’s see who’s next to get innovative with multi-platform retailing. In the wake of 40% drop in profits announced this week, my money’s on Topshop and Arcadia…
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    As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.

    Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.

    Stylists were on hand to give advice and ... Read more

    Google+ Improvements for Brand Pages: What are they? What do they mean for your business?

    View Comments View Comments Check out this blog article #neoco #crmtweet this

    Posted By Grace

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    With over 40 million users already signed up – compared to Facebook’s 800 million – Google are attempting to entice brands away from Zuckenberg’s network by integrating a series of updated features for brands. Giving community managers the chance to boost their social reach within their fans/followers/friends, Google begin their quest to link search with ... Read more

    It’s a snow show

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    Posted By Benn

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    Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively has got me thinking about the way brands communicate when there’s something wrong. In each case, the news has been filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they have been ... Read more

    What are the rules of engagement?

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    Posted By Neoco

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    Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more

    In-house teams are not always equipped to manage Social CRM

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    Posted By Mark

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    There’s no question that social media has passed its tipping point: Facebook has over 1/2 billion users; 10% of UK web users use Twitter; YouTube gets 2 billion hits a day… each week new milestones are reached. As social tools such as these have gained mass market acceptance, brands have naturally begun to use them ... Read more

    London’s street musuem

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    Posted By Mark

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    I love the thinking behind the new ‘You are here‘ campaign from the Museum of London. You may have seen the posters on the tube or one of the many displays around London. The idea is simple. The whole of London has been turned into an exhibition, with historic spots around town having photo installations ... Read more

    Neoco in nma

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    Posted By Neoco

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    Our Co-Founder Benn Achilleas, recently commented about the Deloitte report and it was printed in newmediaage (nma), read it below.
    What are your thoughts on Benn’s idea’s?

    Obama's digital agency hired in fight against Royal Mail privatisation

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    Posted By Benn

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    The digital agency behind Barak Obama’s online election campaign, Blue State Digital, has been appointed by the Communication Workers Union to help it in the fight against the privatisation of Royal Mail.
    Blue State Digital is developing campaign elements that it hopes will help persuade the government to reverse its plans to partially privatise the public ... Read more

    What are my rights?

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    Posted By Neoco

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    I’d like to think that I am nice enough, eloquent enough, and straight talking enough to always get my point across. I can in most cases deal with people well and I like to think that I can strike up a good rapport with them should I choose to do so. Now, obviously, the work ... Read more

    IAB Engages

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    Posted By Neoco

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    This year’s IAB Engage Conference was yet again packed with impressive speakers. Digital Marketing professionals and advertisers came together on Wednesday to discuss issues from piracy to measuring engagement, from integration of TV and online advertising to the extreme possibilities of the future – we’ll be sending our robots to shop for us within ten ... Read more

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