There’s no question that when it comes to Social CRM and accurately measuring the success of all your online activities some metrics are essential and some are entirely misleading. It can be hard sometimes trying to explain this to clients whose starting point is that they want to get 100,000 fans on Facebook or 50,000 ... Read more
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Posted By Benn
Thanks to Results International and Lewis Silkin for inviting me to the round table debate.
Attendees included:
Richard Lees, Database Group
Leighton Morgan, Eclipse Marketing
David Perkins, Indicia
Benn Achilleas, Neoco
Mark Patron, Red Eye
Malcolm Duckett, Speed-Trap
Simon Morrissey, Lewis Silkin
Cliff Fluet, Lewis Silkin
Keith Hunt, Results International
Caroline Johnson, Results International
Jo Sensini, Velvet PR
Notes and podcast audio released soon.
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Posted By Neoco
Neoco co-founder and director, Benn Achilleas, has been invited to a roundtable debate on DM, Data and Digital. The event is being hosted by Lewis Silkin and takes place June 3rd. Watch this space for insight from the debate.
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Posted By Neoco
New data published by ComScore shows that Facebook has overtaken MySpace in terms of global unique users.
In May 2008, Facebook had 123.9m unique users, compared to MySpace’s 114.6m. Over the past year, Facebook’s unique users grew by 162%, whereas MySpace only grew by 5% during the same period.
Since Motorola announced that they were seriously reconsidering the future of their mobile division, it was obvious that they were either going to sell it, or split it from the rest of the company.
They have in fact decided to split it in two, and the two new companies will be:
Motorola Mobile Devices – which ... Read more