Pepsi have announced that for the first time in 23 years they will not be broadcasting a television advert during the Super Bowl. Instead the company have decided to spend $20m on funding a series of social-media driven community grant campaign.
Find out more at the Pepsi Refresh Project.
At a first glance Seth Godin, the author of ‘Tribes’, comes across as an Americanized idealist. His narrative technique resembles that of an evangelist writing sentences which starts with “we need you to lead us” and finishes with an exclamation mark. But Seth somehow manages to melt down my defences and he does convince me ... Read more