Gartner Hype Cycles 2011: The importance of research for brands

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Posted By Grace

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Coined by global research organisation Gartner, Hype Cycles are an annual maturity report detailing key emerging technology concepts and players to watch out for across various business sectors.
Characterising the hype and over-enthusiasm surrounding new technology, Hype Cycles aim to graphically display the adoption, maturity and social application of emerging trends and concepts.

Why pay attention?
Tracking a path ... Read more

M-commerce: Implications of mobile commerce for your brand

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Posted By Grace

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Thanks to the startling statistic that 1.08 million of the world’s 4 billion mobile phones is now a smartphone, more and more customers around the world have the power in their pocket to shop  from anywhere, 24/7. Currently 10% of visits to websites are from mobile devices but figures show that mobile commerce, or m-commerce, ... Read more

When old marketing principles still apply

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Posted By Benn

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According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. ... Read more

Sky Movies fails in CRM

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Posted By Benn

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The Sky HD Party is a fantastic mechanism for engaging their existing audience and using them as advocates to recruit new subscribers. The premise is simple:
Give an existing Sky HD subscriber a free Box Office movie and £10 M&S voucher (for eats) if they get three friends to commit to watching the movie with the ... Read more

Harry Hunt takes Spanish rally by storm

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Posted By Benn

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The last couple of weeks have seen us working with young British rally car driver Harry Hunt to set up his new Facebook page and to sort out the rebranding of his website. Some of the Neoco team took themselves off to Spain to support Harry at the World Rally Championship stage of ... Read more

Coffee & Social

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Posted By Neoco

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On Wednesday last week, Soho experienced the first (of the new series of) Neoco breakfast event, which took place downstairs at the funky Foxcroft and Ginger. We were delighted to see the RSVP’s roll in – until the point when we realised that we would have to turn a lot of people down… If you ... Read more

Top tips for starting Social Media

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Posted By Benn

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What does Social Media deliver? It can generate new business partnerships, it can generate exposure, it can help you close more sales, it can generate qualified leads, it can increase your search rankings, it can increase your web traffic or registrations… it does the same as practically every other marketing and PR media/channel does. Yet ... Read more

Deadline Dilemma

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Posted By Neoco

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As I sit here endlessly typing different search criteria into Google hoping that I will find some little gem that I have never stumbled on before, I can’t help feeling a little frustrated. As much as I can appreciate it is not nearly as interesting as any subject matter that Carrie Bradshaw would be chatting ... Read more