On 8.30am Wednesday 7th October, Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic. Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing ... Read more
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you ... Read more
Google has been named as the UK’s top consumer brand in a recent survey commissioned by the Superbrands Council. Stephen Cheliotis, chairman of the Superbrands Council said that “it is clear that Google is the brand that people value at work and in their personal lives.”
The Superbrands Council compiled a list of more than 1,000 ... Read more