When brands are guilty of anti-social behaviour

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Posted By Benn

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A significant number of brands and some PR agencies are still essentially ignoring the relationship aspect of Social CRM. By persisting in only using social media as a PR broadcast medium, they are failing to benefit from the huge opportunity to build direct relationships.
If your brand is only ever talking at its customers, without listening ... Read more

Finding your "adfluentials"

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Posted By Neoco

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This week, Neoco attended a WOMUK Expresso Briefing about why marketing should now be aimed at finding and engaging the “adfluentials”. The starting point of the discussion was a consideration of effective marketing in an environment where the brand-consumer relationship is increasingly complex. For one thing people are discerning between products and services with reference ... Read more