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Posted February 18 2010 By Benn
Brands are no longer able pitch the credentials of their products to the current social media generation. Push is almost out, but pull is sky rocketing in. Buyers and consumers want trusted and real information from people like themselves and know where to go, to get it. They need it stamped as trustworthy and good ... Read more
Our Co-Founder Benn Achilleas, recently commented about the Deloitte report and it was printed in newmediaage (nma), read it below.
What are your thoughts on Benn’s idea’s?
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of ... Read more
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Posted January 21 2009 By Benn
It’s official. We are in a recession. So in this time of crisis, where the latest news announcements can make a massive difference to the UK consumer, what are they searching for? News on Banking Crisis? Recession? Debt? Switching Suppliers?… or Holidays?
Yes, it appears that when the sh*t hits the fan we all decide to ... Read more
This week, Neoco attended a WOMUK Expresso Briefing about why marketing should now be aimed at finding and engaging the “adfluentials”. The starting point of the discussion was a consideration of effective marketing in an environment where the brand-consumer relationship is increasingly complex. For one thing people are discerning between products and services with reference ... Read more
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Posted October 9 2008 By Benn
Part of the service we provide to our clients are opinion and thought leader articles. After a period of time we make these live for the public. Coming soon is an article about the difference between social networks and online communities – as people often confuse these very different models. In the meantime, enjoy the ... Read more
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Posted April 17 2008 By Laura
There are two approaches to a consumer crisis.
Put your fingers in ears, close your eyes and repeat ‘la-la-la-la-la’. This is what we now call the ‘BA’ approach or ‘T5′ syndrome
The alternative is to actually engage with the consumers. This is the braver but ultimately much more competent approach. Look at American Airlines ‘Crisis’ blog: http://www.womma.org/blog/2008/04/a-look-at-american-airlines-crisis-blog/
This week was the launch of the new improved MeasuredUp site. MeasuredUp is a consumer review platform, where users can critique companies from big corporations like Wal-Mart to much smaller businesses like local travel outlets or restaurants. The range of subject matter varies greatly – covering everything from ad agencies to Web services to medical ... Read more
Anyone who has seen the film ‘Falling Down’ will remember this line as the moment Michael Douglas was served a limp, bland burger in McDonalds, and then asked the server to compare his burger to the one on the menu hoarding. Why is this relevant? Today, Burger King had a promotion in the Metro ... Read more