A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
TOP 10 CAMPAIGNS 2000 – 2009
1. 2006: Eepybird.com – Mentos + Diet Coke experiments
[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It ... Read more
Readers of the Neoco blog will know we have a lot of time for what Coke have been doing over the last few years – covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in ... Read more
The other week I was fortunate enough to get an audience with Jonathan Mildenhall, Vice President Global Advertising & Creative Excellence, Coca-Cola to find out more about what Coke have been up to and what’s this ‘trans-media storytelling’ he keeps chirping on about.
You should have already seen the last few years of Coke’s activity; from ... Read more