Not so long ago, I was still a grubby student studying Advertising and Marketing Comms at Bournemouth University. Innocent was a brand we’d all use to demonstrate our conceptual understanding time and time again. The only explanation for this I can think of is that, as a bunch of lively late-teens, we had a close ... Read more
The other week I was fortunate enough to get an audience with Jonathan Mildenhall, Vice President Global Advertising & Creative Excellence, Coca-Cola to find out more about what Coke have been up to and what’s this ‘trans-media storytelling’ he keeps chirping on about.
You should have already seen the last few years of Coke’s activity; from ... Read more
Ahead of the upcoming Social Media Influence conference (to be held on 4th June in London) the following YouTube Corporate Top 10 list has been compiled – comprising of videos which appear within the first 10 results in a search of the company name. Each one has been viewed over 1 million times and generated ... Read more