Talking to a couple of clients recently about how best to help them implement their long-term social strategies has had me thinking about a post we wrote last year which looked into companies that move their Social CRM in-house. Clients fully accept that they now need to be using social platforms and they are keen ... Read more
Thanks mainly to Apple and their squabble with Adobe, there is a lot of talk at the moment about HTML5 and the future of the web. We have been told that HTML5 is the future of video on the web, and a quick google search will bring up a ton of examples of the cool ... Read more
At a first glance Seth Godin, the author of ‘Tribes’, comes across as an Americanized idealist. His narrative technique resembles that of an evangelist writing sentences which starts with “we need you to lead us” and finishes with an exclamation mark. But Seth somehow manages to melt down my defences and he does convince me ... Read more
This is Webster. He’s a duck. Actually he’s a lovely big plastic duck for über cool fashion brand Duck and Cover. Why is webster at Neoco… all will be revealed. In fact, if you can email in some funny ideas as to why we would have a large plastic duck in our office you can ... Read more