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Posted By Nigel
Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
A key perk of social media is encouraging social activism, offering power to the people in making a change for the greater good. But what if social media was in being used ... Read more
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Posted By Benn
Celebrity endorsements have been used to market brands for literally centuries and whilst it’s clear they do have a power over the consumer, it’s often been hard to see the exact power they have increasing sales. One of the benefits of celebrities on social media is that we can actually track their influence and how ... Read more
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Posted By Benn
One of the great things about online and digital advertising/ marketing is how responsive it can be. The fairly recent BA T5 ads were great as they streamed almost live images of the queues at the airport to show you that things were back to normal (or not). There was also a lot of effort ... Read more