According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend. This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. ... Read more
A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
TOP 10 CAMPAIGNS 2000 – 2009
1. 2006: Eepybird.com – Mentos + Diet Coke experiments
[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It ... Read more
Because the Wii girlfriend was just to subtle, Alton Towers and Ultimo combined for this viral.
“Alton Towers Resort teamed up with Britains leading underwear brand, Ultimo to make sure women don’t make a boob on the rides this summer.
A group of test-riders donned a variety of Ultimo bras and were put through their paces on ... Read more
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Posted By Benn
The digital agency behind Barak Obama’s online election campaign, Blue State Digital, has been appointed by the Communication Workers Union to help it in the fight against the privatisation of Royal Mail.
Blue State Digital is developing campaign elements that it hopes will help persuade the government to reverse its plans to partially privatise the public ... Read more
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Posted By Benn
Check out the new Monty Python YouTube channel. After years of fighting to have their stuff taken down on YouTube, they’ve gone and released all of their work on YouTube for free! So what’s the catch? I’ll let them tell you:
“We’re letting you see absolutely everything for free. So there! But we want something in ... Read more
http://www.techipedia.com/2007/6-ideas-for-viral-content
This article was written back in Oct 2007, but it is still relevant to how to create successful viral content today. The article uses one of its own tips – lists – to outline 6 ideas on how to build top viral content.
In brief, these top 6 tips are:
Lists – easily digestable & contain good, ... Read more
Today was the launch of Quark’s global campaign site www.ilovedesign.com, which was devised and implemented by yours truly.
We developed the site around an interactive and accessible community concept that was inspired by both neoco and Quark’s love for design. The content of the site will be largely user generated with the aim being to ... Read more