During my working day (and beyond), I get a lot of people asking me “what is the next big thing in Social Media/ Networking?”. One trend that seems to be developing right now is the process of ‘narrowcasting‘. Narrowcasting is exactly what is sounds like, the idea of reaching a narrower group of people. Social ... Read more
A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
TOP 10 CAMPAIGNS 2000 – 2009
1. 2006: Eepybird.com – Mentos + Diet Coke experiments
[youtube=http://www.youtube.com/watch?v=hKoB0MHVBvM]
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It ... Read more
Earlier this month Facebook removed a branded application by fast food giant Burger King over fears that it was against their privacy code. But then that’s probably what Burger King wanted, seeing as it has won them global press beyond the capabilities of just a facebook application, not matter how ingenious. The whole affair ... Read more
Anyone who has seen the film ‘Falling Down’ will remember this line as the moment Michael Douglas was served a limp, bland burger in McDonalds, and then asked the server to compare his burger to the one on the menu hoarding. Why is this relevant? Today, Burger King had a promotion in the Metro ... Read more