Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively has got me thinking about the way brands communicate when there’s something wrong. In each case, the news has been filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they have been ... Read more
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Posted By Benn
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you ... Read more
On Wednesday last week, Soho experienced the first (of the new series of) Neoco breakfast event, which took place downstairs at the funky Foxcroft and Ginger. We were delighted to see the RSVP’s roll in – until the point when we realised that we would have to turn a lot of people down… If you ... Read more
Our Co-Founder Benn Achilleas, recently commented about the Deloitte report and it was printed in newmediaage (nma), read it below.
What are your thoughts on Benn’s idea’s?
Speak to some of Neoco’s big global brand clients and you will soon hear them going on about the ‘co-creator generation’ and how to engage them. Co-creators are a group of people who share a similar love for something and work to create or progress the ’scene’. Have you seen the Kill Bill special ‘fan’ ... Read more
Another project this week sees neoco working on a really cool digital showpiece for Puma and the 2010 World Cup. It’s an internal comms projects which brings to life the strategic positioning of their Puma football brand. The animated showpiece is being developed closely with GBH (Puma’s Brand Design Agency) so it reflects their offline ... Read more