At a first glance Seth Godin, the author of ‘Tribes’, comes across as an Americanized idealist. His narrative technique resembles that of an evangelist writing sentences which starts with “we need you to lead us” and finishes with an exclamation mark. But Seth somehow manages to melt down my defences and he does convince me ... Read more
Hi, I was recently involved (via WOMUK) in bringing the great Emanuel Rosen to London to talk about his revision of the seminal classic The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing. Read more about it here (including a slideshare).
Anyway, in all the excitement I totally forgot about the signed copy ... Read more
‘Wild animals’ by Kent Rogowski. Wow. This speaks to me. Lets see. Maybe it’s the phycological impact of the physical ripping open and gutting out of the traditional icon of childhood that gives a simple thing such poignancy. Um. Maybe it’s the role reversal of a centre of comfort becoming a thing that radiates tragedy ... Read more