Last week the social team headed to the private rooms in Victoria where we co-hosted a special preview of Ubisoft’s latest game “Michael Jackson The Experience”.
The night began with everyone looking around a little nervously. However after a few drinks the room was full of Michael Jackson impersonators. By the end of the evening we ... Read more
On Tuesday last week the team headed down to the Penthouse at Leicester Square for the launch of the James Bond’s DB5 Magazine. Hosted by Neoco on behalf of GE Fabbri, the evening was a decadent affair with champagne and canapes galore. The venue provided fantastic views across London and our very own Nigel aka ... Read more
A lot of people talk about blogger outreach but what does it mean and how does it add value? Here’s an overview of what it involves, what you should expect and some tips on how to get the best results.
At its simplest level blogger outreach is the integration of blogger relationships into a Social CRM ... Read more
Last weekend I had the tough job of going all the way to Newquay for the Relentless Boardmasters festival. A festival celebrating music, surfing and boardsports – 5 hours on the train from Neoco HQ brought me to Cornwall (for the first time) where I was blogging, tweeting and status updating for our client Ubisoft ... Read more
Here at Neoco we try and avoid jargon like the plague (or would swine flu be more relevant? – benn). We also accept that in the world of digital marketing there is a constant attempt to create buzzy little phrases. This months winner is NaBloPoMo.
NaBloPoMo stand for National Blog Posting Month and is an initiative ... Read more
http://ping.fm/fNXco – we are now offering a selection of digital marketing workshops and seminars to clients (brands and other agencies).
We often get clients asking us about all these different channels and the best way to communicate across them. Good news is that we are going to start running workshops and training days to ... Read more
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Posted By Neoco
Every now and then something happens to remind me of the power of the Internet and why I love it. The latest came in early February this year when the celebrity gossip website TMZ published a recording of Christian Bale throwing a bit of a strop on the set of his new movie, Terminator Salvation. ... Read more
There are many microblogging services out there: Twitter, Jaiku, Pownce, Tumblr (naming a few). For each service usually you have to: open the browser, login, write message, click post. Although some cut and paste can save you some time, the task can get boring and time consuming if you have ‘friends’ and profiles on them all. ... Read more
The University of Washington’s World Information Access report (WIA) has shown that since 2003, at least 64 people have been arrested for blogging about political issues - for exposing corruption in goverment, the abuse of human rights or for just generally criticising governments. In 2008, it is likely that more bloggers than ever will face arrest as a result of the growing political ... Read more
We’ve just come across a really nice article, explaining how the web has impacted journalism. The article, written by independent journalist, Bill Thompson, outlines some of the key changes relating to news online, and how they have affected journalism. These include:
Blogging turning from a ‘curious habit of the self-obsessed into a defining use of the ... Read more