“While many are in love with the whole concept of Social Media as being the next big thing in marketing, the holy grail that will lift sales and enhance your brand, I have seen some detractors that insist in calling out the faults and dangers or adopting Social Media as part of your marketing strategy.

Social media is just another media

Experts, personalities and false prophets are all clamoring that social media is king. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our product and not use social media targeting everyone. They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill .  Sales? Maybe not so much.

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots…”

To read more, go here.

Meltdown headliner

Tickets now on sale for the AWESOME Meltdown event.

This has been an absolute stormer over recent years with previous guest directors including Massive Attack, David Bowie, Morrissey and more. this year, free jazz legend and icon of the avant-garde Ornette Coleman will take over Southbank Centre’s riverside venues and spaces as the 16th director of Meltdown. Reflecting the restless, unfettered spirit of this year’s director, Meltdown in 2009 will provide a platform for avantrockers, jazz and world music artists alike – giving free reign to reinvention, improvisation and the collaborative concerts Meltdown is renowned for.

As the Southbank Centre digital agency it was our task to put together all the comms for this year’s event including the dynamic website that draws on several social feeds, including Twitter, Blog and a Spotify playlist.

Meltdown homepage

There has been a great response from the community – the Twitter feed already has nearly 700 followers and newsletter subscriptions are high. So don’t sit here reading any more – go and check it out and why not treat yourself to some tickets too!

More than half of all the arrests have been made in China, Egypt and Iran with prison sentences given to many. The average prison sentence for blogging was 15 months and the longest sentence found by the WIA was eight years!

Its not just the Middle East bloggers though – in the last four years, British, French, Canadian and American bloggers have also been arrested.  Arrests tend to increase during times of political uncertainty – so with upcoming elections in China, Pakistan, Iran and the US, arrests are predicted to high an all time high.

For more details about the report visit http://news.bbc.co.uk/1/hi/technology/7456357.stm

The new website will see a whole bunch of new features from day one but a program of development ensures that there will be some cool stuff being added each month. Don’t worry, the blog will remain – well, we couldn’t lose our little soapbox could we?

The case studies section has gone through a major overhaul and now has client quotes and pulled out stats. We have API’s, social bookmarking and more besides.

The most important thing for us though is the new visual design that it will bring with it. It’s different. Very different. But very ‘us’.

Check out the very small sneaky peek image and then go to our existing homepage and watch the seconds (minutes, hours, days) count down.

eBay are suing community ad site Craigslist to “safeguard its four year financial investment”. eBay believe that Craigslist’s executives Craig Newmark and Jim Buckmaster have adopted unspecified measures that have disadvantaged eBay and unfairly diluted their “economic interest by more than 10%”.  EBay’s general counsel Mike Jacobson has said “since negotiating our investment with Craigslist’s board in 2004, we have acted openly and in good faith as a minority shareholder, so we were surprised by these recent unilateral actions”.

In response, Craigslist have said in their company blog that they are surprised and disappointed by eBay’s “unfounded allegations”, and that eBay’s legal action “came to us out of the blue”. It said “we have always treated eBay fairly as a minority shareholder, and plan to continue doing so, despite this unfortunate development. EBay has absolutely no reason to feel threatened – unless a hostile takeover of Craigslist, or the sale of eBay’s stake in Craigslist to an unfriendly party, is their ultimate goal.”

Read the full article here: http://news.bbc.co.uk/1/hi/business/7362221.stm

This week has seen hi5 become a victim of their own success, as their runaway growth has come with some some growing pains.

Over the last month, third-party developers have launched over 400 OpenSocial apps on hi5’s network. These apps have has faster adoption rates than those on any other social network. The hi5 platform has averaged at around a million application installs every day and around half of hi5’s 80 million members have engaged with three or more installed apps.

Mashable spoke to hi5 developers to find out the secrets to their success – the short version being that they just put together a really solid service and happened to quickly tap into a broad cross-section of countries. Their really impressive application statistics are continually attributed to their uniquely international userbase.

However, their success has come with some growing pains and Justin Smith at Inside Facebook has told Mashable: “Hi5 for a brief period turned off all platform notifications. However, Hi5 has since restored platform notification service to developers by making some changes to the way notifications work. Specifically, notifications are now processed asynchronously.  Hi5 will be continuing conversations with developers that are using notifications the most.”

See the full Mashable blog and hear their conversation at: http://mashable.com/2008/04/29/hi5-growth/

There are two approaches to a consumer crisis.

1. Put your fingers in ears, close your eyes and repeat ‘la-la-la-la-la’. This is what we now call the ‘BA’ approach or ‘T5′ syndrome
2. The alternative is to actually engage with the consumers. This is the braver but ultimately much more competent approach. Look at American Airlines ‘Crisis’ blog: http://www.womma.org/blog/2008/04/a-look-at-american-airlines-crisis-blog/

We’re involved in yet another great Facebook Developers Garage event (for early March). The last garage had 120 delegates and is fast becoming the number one event for developers and others interested in the Facebook scene in London. Your welcome to come along as our guest but be sure we’ll be report back to our blog about what’s hot, what’s new and all the other goss too!