Last week a couple of the team attended a WOMMA (Word of Mouth Marketing Association) seminar regarding best practice for working with bloggers in social media. At Neoco we’re proud of our involvement with WOMMA (Benn is a co-founder of WOMMA UK) and we think that an ethical approach to Social CRM is not just a ... Read more
On Wednesday last week, Soho experienced the first (of the new series of) Neoco breakfast event, which took place downstairs at the funky Foxcroft and Ginger. We were delighted to see the RSVP’s roll in – until the point when we realised that we would have to turn a lot of people down… If you ... Read more
On 8.30am Wednesday 7th October, Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic. Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing ... Read more
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Posted By Neoco
Many thanks to Marcelo and Global Marketing Network who have invited Benn Achilleas down as one of their VIP guests for the Global Brand Forum.
Global Brand Forum is organised by the Global Marketing Network (GMN) and brings together expertise and experience from the fields of marketing, brand strategy, brand building and brand valuation to offer ... Read more
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Posted By Neoco
Have you seen the special feature in the September issue of Revolution? It talks about iPhone apps for the major movie studios and looks at their future. Our director Benn Achilleas has a great quote in there explaining Universal and Warner Bros’ potential plan and roadmap for iPhone app investment. Check it out on p51-53… ... Read more
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Posted By Benn
Thanks to Results International and Lewis Silkin for inviting me to the round table debate.
Attendees included:
Richard Lees, Database Group
Leighton Morgan, Eclipse Marketing
David Perkins, Indicia
Benn Achilleas, Neoco
Mark Patron, Red Eye
Malcolm Duckett, Speed-Trap
Simon Morrissey, Lewis Silkin
Cliff Fluet, Lewis Silkin
Keith Hunt, Results International
Caroline Johnson, Results International
Jo Sensini, Velvet PR
Notes and podcast audio released soon.
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Posted By Neoco
Neoco co-founder and director, Benn Achilleas, has been invited to a roundtable debate on DM, Data and Digital. The event is being hosted by Lewis Silkin and takes place June 3rd. Watch this space for insight from the debate.
Make sure you catch the next WOMUK Espresso briefing in May as it’s gonna be a good one. Nielsen are hosting “Key Trends for Riding the Wave of Social Media”.
Some of the Neoco team will be down (well our director Benn Achilleas is part of the leadership committee) so let us know if you want ... Read more
Both myself and Benn will be at June’s Facebook Developers Garage, next Wednesday 4th from 18.30. This month it’s going to cover: VOIP apps for Facebook, Facebook desktop apps and Facebook connect – as well as all the regular updates.
So come down and see us for the latest news on the platform and learn about ... Read more
Just wanted to remind you all to come and catch up with us at Internet World this Thursday. Benn will be speaking at the event and will be on hand all morning at the WOM UK stand to answer any questions you may have on word of mouth marketing (stand W985, opposite the DMA Theatre).
It’s ... Read more