Being on the frontline of a digital marketing agency means I’m often the first person a client asks when they have a digital-related question. There seems to be a theme lately, as clients ask me to pinpoint the day that Facebook is going to die and what is going to come next. The opinion I’ve ... Read more
The top 5 social networks in the UK (Facebook, Bebo, MySpace, Flickr and Hi5) had a combined total of 38.84 million monthly unique users in April, according to research firm comScore. Yet they have struggled to turn their user popularity into pounds, and recent research by eMarketer has revealed that advertisers will only spend £115m ... Read more
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Posted By Neoco
New research by the Press Complaints Commission has revealed that nine out of ten people in the UK think there should be tighter regulation of information on social networking sites.
The vast majority of participants said they would like sites such as Facebook, Bebo and MySpace to follow specific rules and regulations to help prevent the ... Read more
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Posted By Neoco
A new survey carried out by Ofcom has revealed that more than a quarter of eight to eleven year olds who are online in the UK have a social networking profile – despite sites such as MySpace, Bebo and Facebook having older age limitations. Ofcom says that parents need to keep an eye on what ... Read more
As a response to my earlier post, just thought I’d show you this post taken from Mashable:
In one of the biggest deals yet in the social networking space, AOL announced earlier today that it has acquired Bebo for $850 million. That’s actually more money than News Corp paid to acquire the much larger MySpace, ... Read more
There are many factors that make up the value of a social network: users, time on site, open development are just a few, but surely one the most overlooked must be PR. Let’s look at Bebo, which is just about to be bought by AOL for £417m ($850m) in cash. A lot of money indeed, ... Read more