As reported in January’s New Media Age, Virgin Atlantic are preparing for the soft launch of their new travel portal “Vtravelled”. According to the article, the community site will aim to recruit 2 million founding members between the soft launch date (end of Feb) and the rollout in June – an ambitious target.
The site ... Read more
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Posted By Benn
One of the great things about online and digital advertising/ marketing is how responsive it can be. The fairly recent BA T5 ads were great as they streamed almost live images of the queues at the airport to show you that things were back to normal (or not). There was also a lot of effort ... Read more
There are two approaches to a consumer crisis.
Put your fingers in ears, close your eyes and repeat ‘la-la-la-la-la’. This is what we now call the ‘BA’ approach or ‘T5′ syndrome
The alternative is to actually engage with the consumers. This is the braver but ultimately much more competent approach. Look at American Airlines ‘Crisis’ blog: http://www.womma.org/blog/2008/04/a-look-at-american-airlines-crisis-blog/
The future is coming closer as TGV passengers (with laptops or smartphones) on the (beta) wi-fi-equipped trains can get internet access during their journey. The service (currently free to both First and Second class passengers) is supposed to run at 2Mbps download and 512Kbps upload rates (hopefully that is a real measurement of the speed ... Read more