• My-retailmedia

    November 24, 2011 9:46:11 PM EST

  • Asos to debut one-off Skype style sessions | News | Drapers

    2 days ago … Asos will tonight debut online style sessions via Skype giving users the chance to get fashion help in the comfort of th…
    Drapersonline
  • Here’s what the customers said…
  • “
    Did anyone Skype with @ASOS last night for a one-off Skype Styling Session?? Amazing idea.

    1883 Magazine

    November 24, 2011 10:15:06 AM EST

  • “
    This whole #StyleSOS thing @Asos are doing is genius!

    Take your pixel

    November 23, 2011 7:38:55 PM EST

  • “
    Thanks for my #stylesos @ASOS I am now SHOPPING! #paydayonfriday

    Christy Whitton

    November 23, 2011 6:36:55 PM EST

  • “
    I think I’m getting too excited and bombarding my #styleSOS stylist with questions. Will try and calm myself.

    Stephy Ireland

    November 23, 2011 4:37:24 PM EST

  • A snapshot of the live chat in action. The interaction and engagement between brand and consumer  as a two way dialogue highlighted new products and ways of wearing clothes to customers, adding real value to the service.

  • RT @ASOS: Style advice in action >> RT @marinalouca: I am TOTALLY loving my #styleSOS on Skype with @ASOS right now! http://lockerz.com/s/158776152

    Vassiliki Emiri ✞

    November 23, 2011 4:16:21 PM EST

  • “
    @ASOS I definitely think it is such a fab idea to have #stylesos &already can’t wait for another! Every girls dream to have a stylists help

    Marina

    November 23, 2011 6:30:39 PM EST

  • “
    Please RT :) @ASOS reviewed your #styleSOS sesh! Had a really fun time talking to your stylists and will be making a purchase.

    Emily Gibson

    November 23, 2011 6:18:48 PM EST

  • By retweeting key responses and asking questions of followers about their experience with the service, ASOS gathered key learns from the promotion with insights into how to best improve next time.
  • “
    @CuriouslyEmily So glad you enjoyed it. Should we make this a regular thing? #styleSOS

    asos.com

    November 23, 2011 6:30:25 PM EST

  • “
    Oh flippin’eck. Registered for one of those ASOS skype appointments, then went to the cinema, got home and realised I got one and missed it!

    Gemma Styles

    November 23, 2011 6:39:05 PM EST

  • After the Style SOS consultation, stylists picked out items for customers who went onto purchase, converting browsers into buyers as well as kudos for the brand.
  • “
    Can’t wait to get ordering my pieces that were picked out for me! I shall get posting on this very soon & show you all.. #stylesos @ASOS

    Marina

    November 23, 2011 6:23:51 PM EST

  • RT @angelascanlon : Great idea! @ASOS team up with Skype this Wednesday to offer free style advice http://t.co/7Twj8Q0V

    closetandbeyond

    November 24, 2011 6:59:06 AM EST

  • “
    @ASOS style advisor was amazing! Picked out a dress for party season! ASOS is my favourite place to shop! #styleSOS

    Bhavna

    November 23, 2011 6:19:44 PM EST

  • Tweeters sang ASOS’s praises as a result of the initiative, an example of social CRM at its finest. Let’s see who’s next to get innovative with multi-platform retailing. In the wake of 40% drop in profits announced this week, my money’s on Topshop and Arcadia…
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    As a brand truly maximising the opportunities of social media and multi channel marketing, online retailer ASOS’s latest campaign offered customers a 15 minute Style Session via Skype.

    Highlighting the importance of innovative multi-channel retailing in today’s highly competitive and continually switched on retail marketplace, the initiative using Skype was a UK first.

    Stylists were on hand to give advice and ... Read more

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    View Comments View Comments Check out this blog article #neoco #crmtweet this

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    Posted By Neoco

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