This article was flagged up by Jim Sterne’s twitter: http://www.wdfm.com/marketing-tips/jim-sterne.php
It’s a really nice and simple ‘top 10′ list of things that you must measure on your website.
The key advice from the article is that investing more in your website without measuring how well it’s working is simply gambling’. You should ‘Set goals. Make changes. Track ... Read more