Following on from my previous post about the best Tube advert ever (click here to read), I was at Waterloo the other day and saw a follow up contender…
You have to love the gritty feel to it along with the no-nonsense approach to clearly defining (with yellow arrows) where the advertising space is. Closer inspection ... Read more
New research by the Advertising Association and the World Advertising Research Centre (WARC) has shown that the total online ad spend in the UK reached a record high of £3bn for the first time over the last year.
Online now accounts for 16% of the total UK advertising market, growing 39.5% last year and remaining the ... Read more
On Tuesday I spent the day at the Being Digital Mashup conference. It was a really interesting and insightful day – although there were way too many pitches crammed into the programme.
For those of you that didn’t attend, I’ve put together a summary of the key predictions from the event, outlining what is going to ... Read more
The other week I was fortunate enough to get an audience with Jonathan Mildenhall, Vice President Global Advertising & Creative Excellence, Coca-Cola to find out more about what Coke have been up to and what’s this ‘trans-media storytelling’ he keeps chirping on about.
You should have already seen the last few years of Coke’s activity; from ... Read more
Stable Media, LLC has teamed up with Wyndstorm to create riplounge – the upcoming virtual world for social networking. The beta version of which launched earlier this week.
The past few years has seen the launch of loads of virtual worlds. Some of the more recent have had a blatant approach to self-promotion, but most people ... Read more
[youtube=http://www.youtube.com/watch?v=qATtnwdXzEQ][youtube=http://www.youtube.com/watch?v=qATtnwdXzEQ]
Not quite as slick as the IKEA sequence from the movie Fight Club but it shows we’re getting there. Overlay.tv is a new start-up with a great infomercial viral movie (see below), that enables users to overlay content on top of video. This content can be just for fun and games or it can actually ... Read more