A lot of people still say Britain has a racism problem. Whilst there is no doubt that this sick issue perpertrated by ignorance still exists, things are nothing like when our parents were young – thankfully!
Case in point is this Orange poster:
Whilst walking by the poster last night (with some older generation folks) they stopped ... Read more
If you are up to speed with our agency tweeting (if not, please explain why – ed) then you’ll know we applied for and were accepted in to the IPA! Hooray. Well, it looks like the IPA were proud to have us and Brand Republic obliged with some press coverage. You can read the article ... Read more
Not so long ago, I was still a grubby student studying Advertising and Marketing Comms at Bournemouth University. Innocent was a brand we’d all use to demonstrate our conceptual understanding time and time again. The only explanation for this I can think of is that, as a bunch of lively late-teens, we had a close ... Read more
A recent survey by Lightspeed Research and the IAB UK has found that consumers are most receptive to online ads whilst researching and shopping.
The research found that consumers believe they are most likely to pay attention to ads from the early evening onwards, particularly if they are engaged in social networking ... Read more
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you ... Read more
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Posted January 14 2009 By Benn
One of the great things about online and digital advertising/ marketing is how responsive it can be. The fairly recent BA T5 ads were great as they streamed almost live images of the queues at the airport to show you that things were back to normal (or not). There was also a lot of effort ... Read more
It is generally agreed that when we potter over to Google, hunting for enormously exciting topics to read about, we want it to return the best results possible for a search. But who or what should decide what those “best” results are? Option one – is a machine. Since its conception in 1998, Google has ... Read more
This year’s IAB Engage Conference was yet again packed with impressive speakers. Digital Marketing professionals and advertisers came together on Wednesday to discuss issues from piracy to measuring engagement, from integration of TV and online advertising to the extreme possibilities of the future – we’ll be sending our robots to shop for us within ten ... Read more
Following on from my previous post about the best Tube advert ever (click here to read), I was at Waterloo the other day and saw a follow up contender…
You have to love the gritty feel to it along with the no-nonsense approach to clearly defining (with yellow arrows) where the advertising space is. Closer inspection ... Read more
New research by the Advertising Association and the World Advertising Research Centre (WARC) has shown that the total online ad spend in the UK reached a record high of £3bn for the first time over the last year.
Online now accounts for 16% of the total UK advertising market, growing 39.5% last year and remaining the ... Read more