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Posted By Neoco
In a slight side-step from Neoco’s staple digital-focused posts, I thought I would air a few comments about a campaign that has almost burnt-out the pixels in my brand new TV, owing to the media buyers who seem to have bought all the slots on More 4 as part of this campaign at the minute. ... Read more
Readers of the Neoco blog will know we have a lot of time for what Coke have been doing over the last few years – covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in ... Read more
Following on from my previous post about the best Tube advert ever (click here to read), I was at Waterloo the other day and saw a follow up contender…
You have to love the gritty feel to it along with the no-nonsense approach to clearly defining (with yellow arrows) where the advertising space is. Closer inspection ... Read more
After only one week of airtime, Heinz have pulled the plug on their latest TV advert in an apparent move to appease the sensibilities of a vocal homophobic minority. When I first watched the ad I couldn’t quite believe that people could feel so strongly about a short peck on the lips. I ... Read more
Occasionally, and I mean very occasionally, I put myself through the hell of a London Tube in summertime. This is an experience that I thoroughly recommend against. So whilst I have always maintained that there is a great business opportunity for deodorant and cool water vendors – most people squashed against me tend to be ... Read more
The other week I was fortunate enough to get an audience with Jonathan Mildenhall, Vice President Global Advertising & Creative Excellence, Coca-Cola to find out more about what Coke have been up to and what’s this ‘trans-media storytelling’ he keeps chirping on about.
You should have already seen the last few years of Coke’s activity; from ... Read more