User-generated content is key to social media and fashion. From blogs to Facebook photo contributions to product reviews, the user-generated content is at its apex. One of the most notable and consistent campaigns that are built around user-generated content and social media has been from the brand Charlotte Russe, The brand’s weekly trivia contest on ... Read more
Another project this week sees neoco working on a really cool digital showpiece for Puma and the 2010 World Cup. It’s an internal comms projects which brings to life the strategic positioning of their Puma football brand. The animated showpiece is being developed closely with GBH (Puma’s Brand Design Agency) so it reflects their offline ... Read more
News of Microsoft pulling Windows XP off store shelves in June has hit XP fans hard.
Fans of the 6 year old operating system have hit forums and blogs to try to save their software. For many, Microsoft’s latest PC operating system, Windows Vista, is inferior compared to XP. Vista has had lukewarm reviews since its ... Read more