Ok, go on and say that I’m bias because I’m Swedish and proud of it… but I do think that H&M are doing a really good job online. With 2,750,000+ Facebook friends surely they must be doing something right?
H&M have undertaken a very central-lead approach to social media that means that most of the activity ... Read more
Here follows a recap on last night’s seminar ‘Accelerating Buzz about Contagious Products’ at Grey London with Word of Mouth UK:
Emanuel Rosen, the author of the very much talked about book “The Anatomy of Buzz” and expert of word of mouth marketing, gave an eye-opening talk with examples from his books and life experience. He ... Read more
Yesterday after work the social media team from the office headed down to Chelsea and the annual Ubisoft new games fair. In the beautiful gardens of the Royal Hospital jornalists and other lucky could hang out in the fabulously themed fair tent and trial out a number of new games due to be released over ... Read more
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Posted June 29 2010 By nigel
The Neoco team went to The Royal Society of Medicine for an event hosted by the Institute of Practitioners in Advertising (IPA) on the concept of ‘choice architecture’ a core aspect of behavioural economics. The event featured a talk by a leading academic in behavioural economics Richard Thaler, co-author of Nudge: Improving Decisions about ... Read more
Tweeting, Poking, PM, Adding and Tagging are all social media terms that have entered our everyday language in recent years, but how do we use these seemingly ubiquitous social websites to effectively communicate with the masses and more importantly generate sales with measurable results?
Social media is increasing becoming a factor in how brands communicate with ... Read more
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Posted June 16 2010 By Benn
During my working day (and beyond), I get a lot of people asking me “what is the next big thing in Social Media/ Networking?”. One trend that seems to be developing right now is the process of ‘narrowcasting‘. Narrowcasting is exactly what is sounds like, the idea of reaching a narrower group of people. Social ... Read more
Parts of the Neoco social team headed over to Bath on Tuesday this week to prep for the new Topman store opening. With the help of a street team (all geared up in Topman clothes – of course!) we kicked off a Facebook based competition called ‘Style Spotting’. This is a new type of activity ... Read more
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Posted June 10 2010 By Mark
The World Cup is round the corner and deciding where to watch the matches is an invariable minefield. Is there an entry fee? Can I book a table? Are they even showing the match? Decisions decisions..
Well, fear not Neoco have recently created a World Cup App for the iPhone, sponsored by Teletext and ... Read more
On Wednesday last week, Soho experienced the first (of the new series of) Neoco breakfast event, which took place downstairs at the funky Foxcroft and Ginger. We were delighted to see the RSVP’s roll in – until the point when we realised that we would have to turn a lot of people down… If you ... Read more
I always used to think that buying clothes online had that discount-lead and almost ‘flog-it-on-Ebay’ feel to it. I would browse for fun (for hours) but before clicking to buy thoughts would always cross my mind in line with: I wonder if this is fake? What if I don’t like it? What is the hook?
However, ... Read more