Comments for Neoco | Blog http://www.neoco.com/blog Find out more about Social CRM Thu, 26 Aug 2010 10:50:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Experiential Marketing Vs. Virtual Engagement by nigel http://www.neoco.com/blog/2010/08/experiential-marketing-vs-virtual-engagement/comment-page-1/#comment-3237 nigel Thu, 26 Aug 2010 10:50:57 +0000 http://www.neoco.com/blog/?p=2182#comment-3237 Thanks for your comment Jez. I agree in that you need to have substance to the activity your attempting to get the audience engaging with and as you put it have something interesting to say! It'll be great to hear from you if you've got projects your working on that may need an extra special digital/social push. Thanks for your comment Jez. I agree in that you need to have substance to the activity your attempting to get the audience engaging with and as you put it have something interesting to say! It’ll be great to hear from you if you’ve got projects your working on that may need an extra special digital/social push.

]]> Comment on Experiential Marketing Vs. Virtual Engagement by Jez Paxman http://www.neoco.com/blog/2010/08/experiential-marketing-vs-virtual-engagement/comment-page-1/#comment-3235 Jez Paxman Thu, 26 Aug 2010 09:33:56 +0000 http://www.neoco.com/blog/?p=2182#comment-3235 Good debate Nigel. Live and digital clearly have different strengths - in the same way that a face-to-face interaction with a friend is very different to an online one. Key, as ever, is having something interesting to say and do - when brands create an interesting live experience it easily translates online and when they do something compelling in the digital space consumers are naturally keen to engage with it in the real world. Good debate Nigel.
Live and digital clearly have different strengths – in the same way that a face-to-face interaction with a friend is very different to an online one. Key, as ever, is having something interesting to say and do – when brands create an interesting live experience it easily translates online and when they do something compelling in the digital space consumers are naturally keen to engage with it in the real world.

]]> Comment on Experiential Marketing Vs. Virtual Engagement by Mark Walls http://www.neoco.com/blog/2010/08/experiential-marketing-vs-virtual-engagement/comment-page-1/#comment-3207 Mark Walls Wed, 25 Aug 2010 08:19:29 +0000 http://www.neoco.com/blog/?p=2182#comment-3207 As you've suggested, live experiences are great when used in-conjunction with online experiences. Pre- and post-event digital activities can really help gain a much bigger reach and awareness of the brand, through strong collaboration and engagement. As you’ve suggested, live experiences are great when used in-conjunction with online experiences. Pre- and post-event digital activities can really help gain a much bigger reach and awareness of the brand, through strong collaboration and engagement.

]]> Comment on Experiential Marketing Vs. Virtual Engagement by lexy http://www.neoco.com/blog/2010/08/experiential-marketing-vs-virtual-engagement/comment-page-1/#comment-3189 lexy Tue, 24 Aug 2010 13:49:31 +0000 http://www.neoco.com/blog/?p=2182#comment-3189 Def agree on the point that brands ideally should be doing both. The experiential stuff will increase (positive) WOM and is a great generator / source of good quality content - but without the social reach and online spaces to seed and talk about it, then that's where it all ends. I always feel disappointed when I have a good live brand experience and head online to find out more... only to find that there is no more to get! Def agree on the point that brands ideally should be doing both. The experiential stuff will increase (positive) WOM and is a great generator / source of good quality content – but without the social reach and online spaces to seed and talk about it, then that’s where it all ends. I always feel disappointed when I have a good live brand experience and head online to find out more… only to find that there is no more to get!

]]> Comment on PR agencies just don’t get social by Nigel http://www.neoco.com/blog/2010/08/pr-agencies-just-dont-get-social/comment-page-1/#comment-3092 Nigel Fri, 20 Aug 2010 09:39:54 +0000 http://www.neoco.com/blog/?p=2155#comment-3092 I used to work in a PR firm and the approach there was pretty one way and the only valued feedback was from journalists - the very people they were trying to influence! Engaging socially is a relatively new thing for PR's and they potentially feel that social media and offering it as an add-on to traditional PR services is somewhat shortsighted. Social media and two way engagement is here to stay and is not just another series of online channels to post up or send a press release to. I used to work in a PR firm and the approach there was pretty one way and the only valued feedback was from journalists – the very people they were trying to influence! Engaging socially is a relatively new thing for PR’s and they potentially feel that social media and offering it as an add-on to traditional PR services is somewhat shortsighted. Social media and two way engagement is here to stay and is not just another series of online channels to post up or send a press release to.

]]> Comment on A word from the intern by Neysa Rasyid http://www.neoco.com/blog/2010/08/a-word-from-the-intern/comment-page-1/#comment-3075 Neysa Rasyid Thu, 19 Aug 2010 21:10:48 +0000 http://www.neoco.com/blog/?p=2149#comment-3075 I will come back with super awesome doughnut eating skill! You never gave me a rematch before I went >:| I will come back with super awesome doughnut eating skill! You never gave me a rematch before I went >:|

]]> Comment on A word from the intern by LB http://www.neoco.com/blog/2010/08/a-word-from-the-intern/comment-page-1/#comment-3066 LB Thu, 19 Aug 2010 17:08:51 +0000 http://www.neoco.com/blog/?p=2149#comment-3066 http://2.bp.blogspot.com/_Ggo9_VVtU0Y/SdzDL55oXpI/AAAAAAAAAk8/yu0ti7uawsE/s400/ihasamega128627047974349078.jpg http://2.bp.blogspot.com/_Ggo9_VVtU0Y/SdzDL55oXpI/AAAAAAAAAk8/yu0ti7uawsE/s400/ihasamega128627047974349078.jpg

]]> Comment on PR agencies just don’t get social by Al Fox - Fox Communications http://www.neoco.com/blog/2010/08/pr-agencies-just-dont-get-social/comment-page-1/#comment-3065 Al Fox - Fox Communications Thu, 19 Aug 2010 16:59:10 +0000 http://www.neoco.com/blog/?p=2155#comment-3065 Love this. You've hit the proverbial nail right on its bonce Mr Benn. There are so many big PR outfits out there that still don't get online PR, let alone social media. And I've seen plenty of attempts at a social media presence that are clearly only there to appease the client, then left dormant. The other problem PR agencies - or indeed digital agencies have with social media is the time factor. Social media takes a great deal of time to do properly and account managers and executives have far too many clients and task lists to give it sufficient attention. So I'd certainly recommend heeding Benn's questions above - and ensure the person or people that will be working on your account will have the time to give it proper attention. Not just for a month after the contract has been won, but onwards. Al Love this. You’ve hit the proverbial nail right on its bonce Mr Benn.

There are so many big PR outfits out there that still don’t get online PR, let alone social media. And I’ve seen plenty of attempts at a social media presence that are clearly only there to appease the client, then left dormant.

The other problem PR agencies – or indeed digital agencies have with social media is the time factor. Social media takes a great deal of time to do properly and account managers and executives have far too many clients and task lists to give it sufficient attention.

So I’d certainly recommend heeding Benn’s questions above – and ensure the person or people that will be working on your account will have the time to give it proper attention. Not just for a month after the contract has been won, but onwards.

Al

]]> Comment on PR agencies just don’t get social by Katy Cowan http://www.neoco.com/blog/2010/08/pr-agencies-just-dont-get-social/comment-page-1/#comment-3064 Katy Cowan Thu, 19 Aug 2010 16:55:53 +0000 http://www.neoco.com/blog/?p=2155#comment-3064 I agree that many PR agencies are walking dinosaurs in the world of social media. They're applying the same old marketing techniques, i.e. one-way conversation, to their digital PR campaigns. I don't think this article is a sweeping generalisation. I think a huge amount of PR agencies out there, particularly where we're based in the Midlands, still haven't got to grips with social media. And that can be for various reasons... It could be that they're waiting to see if social media 'takes off'. Or they might be reluctant to embrace new technology or learn new skills. I think you have to have a technical focus to understand this medium and so many agencies still haven't made the effort to fully embrace the changes taking place all around us. Instead, they merely place a social media button on their home page and claim to offer social media marketing services, when in fact they just use it as a broadcast tool - missing the entire point. It will be interesting to see how traditional PR agencies adapt to social media in the coming years but I fear many might have already missed the boat. I agree that many PR agencies are walking dinosaurs in the world of social media. They’re applying the same old marketing techniques, i.e. one-way conversation, to their digital PR campaigns. I don’t think this article is a sweeping generalisation. I think a huge amount of PR agencies out there, particularly where we’re based in the Midlands, still haven’t got to grips with social media. And that can be for various reasons… It could be that they’re waiting to see if social media ‘takes off’. Or they might be reluctant to embrace new technology or learn new skills. I think you have to have a technical focus to understand this medium and so many agencies still haven’t made the effort to fully embrace the changes taking place all around us. Instead, they merely place a social media button on their home page and claim to offer social media marketing services, when in fact they just use it as a broadcast tool – missing the entire point. It will be interesting to see how traditional PR agencies adapt to social media in the coming years but I fear many might have already missed the boat.

]]> Comment on PR agencies just don’t get social by Benn Achilleas http://www.neoco.com/blog/2010/08/pr-agencies-just-dont-get-social/comment-page-1/#comment-3063 Benn Achilleas Thu, 19 Aug 2010 16:30:34 +0000 http://www.neoco.com/blog/?p=2155#comment-3063 thanks for your comment Chris. I think you make a really good point which is that "anybody can do social media if they put in the time, effort and dedication". My point is that many PR agencies are not doing this. It's the same in reverse too, we could probably do great PR, if we put in the time, with many transferable skills but we respect good PR as a skill/ sector in it's own right. Sadly, this respect seems to be one way. thanks for your comment Chris. I think you make a really good point which is that “anybody can do social media if they put in the time, effort and dedication”. My point is that many PR agencies are not doing this. It’s the same in reverse too, we could probably do great PR, if we put in the time, with many transferable skills but we respect good PR as a skill/ sector in it’s own right. Sadly, this respect seems to be one way.

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