Is social media responsible for the increase in trolling?
Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
Whenever we are presented with an opportunity to revolutionise our business, we are tempted to jump in headfirst before fully understanding what opportunities are available and how best to maximize them. A perfect example of this is how the Internet has impacted marketing. Companies have been so overcome by the potential to reach out to consumers on mass, that they frequently bombard them with untimely and irrelevant content.
When one of the greatest challenges in modern business can be getting users to register or subscribe, why are we then pushing them away with irrelevant marketing? Companies often make the mistake of assuming that mass marketing is justified by the generation of huge exposure which boosts their SEO. While this is true on one hand, in reality this is just a short-term gain. Search engines are constantly refining their algorithm so it’s only a matter of time before mass marketing content is recognized as irrelevant and unvalued by consumers and companies will loose their SEO rankings. In which case their mass marketing strategy will have completely flopped as they lost their SEO ranking and sacrificed the opportunity to establish relationships with the customers and prospects in the process.
There is only one sure way to gain long-term success, and that’s through relationships. Today’s consumers are looking for rich relationships with brands that deliver relevant and engaging content. So if you want long-term success it’s time to start defining your marketing strategy by these consumer terms of engagement.
Back in the days when the dial-up warble to connect to the internet was a painful but necessary part of a working day – if you’d suggested a communication tool capable of facial recognition and political revolutions, you’d probably have got a funny look and a warning not to take Minority Report too seriously. But come 2011 social media has changed not only the way we communicate socially and professionally, receive our news and carry out our work, but also organise just about every part of our lives in just all its real-time, no detail spared glory.
Igor finds websites, apps and cool little bits of tech he finds out and about when he’s not busy eating sushi and noodles. This month he looks at micro-social networking app Path.
Mark Zuckerberg is the 26-year-old founder of Facebook with a net worth of $12.5bn. Each week he decides what he could spend his money on. This week he wants to buy David Beckham and play some footy.
