View Comments View Comments tweet this
Posted By Grace
It was confirmed this month that Rovio – makers of the hit mobile game Angry Birds – has started work on the first Angry Birds movie. This got us wondering; how a game that began life as a mobile app featuring disgruntled poultry and flying pigs has developed into such a hugely successful global franchise, ... Read more
View Comments View Comments tweet this
Posted By Grace
A set of recent studies reveal alarmingly high figures of children using Facebook with a million British children aged 7 to 12 logging on to the site daily. In a time with increasing worry over privacy and security for children online, parent’s involvement and intervention in their children’s online habits have come into question.
Internet adoption ... Read more
Last week the Neoco team headed out to Zurich to begin filming the first part of a series of VIP winner’s experiences for our pan-European launch of the Sony Tablet. We touched down early Wednesday morning meeting up with our production team and a senior member of Sony then did a little reconnaissance on locations before the ... Read more
As tablets and smart phones continue to grow in popularity and functionality, broadcasters and content providers are left to contemplate where they stand in this changing environment. There has been plenty of concern that the use of second (third and fourth*) screens detract from traditional TV consumption, with many channels desperate to put as ... Read more
Gamification is massive and we’re doing some amazing stuff with clients in this sector. This year we are proud sponsors of the London launch of Games for Brands on October 27th and we’re giving our readers £50 off their tickets! Just enter the promotional code neoco50 when you purchase your tickets – don’t miss it!
It feels like an age ago that we were approached by an old friend for our insight into the wonderful world of social media. We locked ourselves in a room to discuss the nitty-gritty on all things social, our contribution was made and we are proud to announce that the fruits of our labour can ... Read more
View Comments View Comments tweet this
Posted By Grace
A new wave of multichannel video service providers, or MVSPs for short, are transforming the television experience by kicking the traditional TV viewing format into a far more social sphere. Maximising on interactivity by offering second screen capabilities, revolutionary new forms of usage behaviour are emerging relating to social discovery. For example in advertising breaks, ... Read more
View Comments View Comments tweet this
Posted By Grace
QR codes are popping up everywhere. From estate agents offering virtual tours of properties to magazine recruitment adverts seeking tech-savvy applicants. Whilst sceptics doubt the longevity and adoption of these little squares, some brands are using QR codes very cleverly indeed.
If you haven’t seen Tesco’s subway shop made up entirely of QR codes in South ... Read more
View Comments View Comments tweet this
Posted By Nigel
Trolling- noun: Posting derogatory, off-topic or inappropriate content on discussion groups or community forums with the sole purpose of provoking readers to heatedly reply.
A key perk of social media is encouraging social activism, offering power to the people in making a change for the greater good. But what if social media was in being used ... Read more
In the mid 2000s a new role emerged, Customer eXperience Officer (CXO), which reflected the newfound importance of user experience (UX) in company success. But with the impact of the recession UX has been shelved in preference of a strict cost reduction focus as companies attempted to weather the storm. Now as we slowly emerge ... Read more